Impackt Lite packaging assessment tool by UK-based market research firm MMR Research Worldwide provides brand owners, packaging designers and packaging manufacturers with fast-track route to pinpointing successful new and revised pack designs

OXON, England , April 24, 2014 (press release) – ZappiStore launches packaging assessment tool in partnership with MMR Research Worldwide.

Impackt Lite™ from MMR provides brand owners, packaging designers and packaging manufacturers with a fast track route to pinpointing successful new and revised pack designs; removing the guesswork and getting it right first time.

“MMR sees the offer of Impackt Lite™, on ZappiStore, as a ground-breaking addition to the suite of research options available and a response to particular client situations where budgets are tight and timelines short,” says Mat Lintern, global MD of MMR Research Worldwide. “We hope that the availability of Impackt Lite™ will lead to a rapid increase in early stage packaging research and help keep pack change projects on track, reduce lead times and most importantly, will help our clients use the voice of the consumer to make better decisions.”

ZappiStore's CEO, Stephen Phillips welcomes MMR as a partner; "We are committed to giving our clients the best research thinking available and Impackt Lite™ from MMR is a great example of this. It includes innovative research techniques, great analysis and a striking looking report for a fraction of the cost of traditional research. That's what I call agile research at its best!"

Impackt Lite™ from MMR delivers metrics in three key areas to help companies assess the impact and optimize their new packaging designs:

Emotional profiling: Move beyond the core metrics of standout and liking to know whether your new design is bringing greater emotional engagement
Hot spots: Know which elements of your design are really liked or could do with revising. Overlaying consumer comments to get guidance for optimisation.
Sensory & functional expectations: Does your new design suggest greater product efficacy, drive perception of ease of use, or suggest a higher quality, better tasting, more natural product?

A client at Kerryfoods trialling Impackt Lite™ pre-launch calls it a revelation; "The new MMR Impackt Lite™ tool on ZappiStore has been a revelation! Not only is it great value for money but I have been extremely impressed by the turn around speed from launching the research to getting the results and the depth of insight gained. This is a great tool to use when time is short and you want to determine design direction for NPD, but the data is also robust enough to make decisions around a final chosen packaging design route.”

How it works
In a simple process, customers are asked to upload the packaging designs to be tested, customize an advanced in-built questionnaire, and finally choose the sample size and definition to invite the right people to participate. As soon as this is confirmed, the research starts immediately behind the scenes.

A comprehensive report is made available to the client via a web-based dashboard giving clear summaries of the findings that can be easily and confidently interpreted by client or agency-based marketing and research teams. At all times, the client can choose to ask for support from the ZappiStore team or MMR researchers, who will then provide advice, online, by telephone, or with a more comprehensive full service approach, if required.

Impackt Lite™ is available now on ZappiStore in UK, USA, France, Germany, China & Japan – with the possibility to extend into Australia and Canada in the future.
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