General Mills' Yoplait brand announces limited-time return of Yoplait Light margarita and Yoplait Original sweet tea-flavored yogurt
April 24, 2014
– For a limited time, two new flavors hitting the refrigerator section
By popular demand, yogurt lovers can again enjoy the creamy goodness of Yoplait® yogurt spring seasonal flavors–Yoplait Light margarita and Yoplait Original sweet tea-flavored yogurt–but only for a limited time.
Yoplait's consumers have enjoyed the seasonal flavors since the first limited-edition yogurts were introduced in the fall of 2012 with pumpkin pie and apple crisp. The demand continues to bring trending flavors they desire to the yogurt aisle.
"Consumers are continually looking for new and different ways to enjoy the goodness of yogurt," said Blake Holman, associate marketing manager, Yoplait. "The popularity of cocktail-inspired, sweet and refreshing flavored drinks rises when the weather gets warm. So in response to consumer's desires, Yoplait took favorite flavors to sip and turned them into yogurt that can now be enjoyed any time of the day. Whether it's a margarita with friends or sweet tea on the porch, consumers love the variety and flavors but without actually consuming the real thing."
Yoplait's seasonal flavors can not only satisfy by providing the immediate pleasure of an indulgent yet nutritious snack, consumers can also turn them into dips and dressings the entire family can enjoy with the fun new flavors.
With limited edition margarita-flavored Yoplait, it can be 5 o'clock anywhere. Or if you're celebrating Cinco de Mayo this spring, bring Margarita Yogurt Dip to the party. Just beat cream cheese, margarita-flavored yogurt and finely shredded lime peel until creamy. Serve in a rim-salted margarita glass with cut-up fresh fruit, such as mango, honeydew melon or strawberries. Fresh cut-up strips of jicama or even lime tortilla chips make a nice touch too.
For a nice refreshing salad with a touch of sweet tea, try a Spring Salad with Ginger Peach Tea Dressing. Made with Yoplait Original peach sweet tea flavored-yogurt, water, rice vinegar, a little ground ginger and salt, this dressing drizzled on top of a bed of greens, mango, strawberries and broken pecans is refreshingly delicious.
Welcome spring and serve your family and friends fun new flavors with all the benefits of yogurt. Both flavors are a high in calcium and contain good source of vitamin D. Yoplait
Original peach sweet tea-flavored yogurt contains 5g of protein per 6 oz-serving with 170 calories and Yoplait Light margarita-flavored yogurt contains 5g of protein per 6 oz-serving with 90 calories. Yoplait Light features the Weight Watchers shield showing a PointsPlus® value of 2 per serving.
A toast to the return of green grass, fresh flowers, and fun new flavors for spring! For a limited time only--get them before they're gone! New Yoplait spring seasonal flavors are available nationally in 6 oz. single-serve cup containers, 4-oz. four-packs and 6 oz. eight-count fridge packs containing four Yoplait Light margarita and four harvest peach; and four Yoplait
Original peach sweet tea and four strawberry. The suggested retail price is $.75 per 6 oz. single serve, $2.79 per 4-oz. four-pack and $5.75 per 6 oz. eight-count fridge packs. For more information and tasty recipes from Yoplait visit www.yoplait.com.
About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion. Visit www.generalmills.com.
Yoplait is a registered trademark of YOPLAIT MARQUES (France) used under license.