Entenmann's Bakery of Bimbo Bakeries USA partners with upcycling and recycling company TerraCycle, launches awareness campaign to educate consumers on how to recycle Little Bites Pouches, turn trash into cash for schools through point redemption process

Elyse Blye

HORSHAM, Pennsylvania , April 23, 2014 (press release) – Sweepstakes Offers Chance to Win Grand Prize of $5,000

Entenmann's Bakery, a division of Bimbo Bakeries USA (BBU), has partnered with TerraCycle, an international leader in the collection and reuse of non-recyclable post-consumer waste, to launch the first-ever Little Bites "Recycle...Reuse...Replenish" Fully Recyclable Lunch Earth Day awareness campaign and sweepstakes.

The Little Bites "Recycle...Reuse...Replenish" campaign is aimed to educate consumers on how to recycle Little Bites Pouches and turn trash into cash for schools through the point redemption process, complete with a Sweepstakes activation on Facebook for a chance to win an assortment of prizes, including a grand prize of $5,000 cash. That would make a fantastic Earth Day Garden!

The unique partnership with TerraCycle demonstrates Entenmann's dedication to recycling and reducing the amount of Entenmann's Little Bites pouches that end up in landfills each year. The recycling and upcycling experts at TerraCycle are committed to creating new lives for Entenmann's Little Bites pouches by taking the used packaging and turning it into innovative new products, while awarding points for schools that can be redeemed as cash for every Little Bites pouch received.

Click the Link to Visit the Little Bites Pouch Brigade Page on the TerraCycle website: http://www.terracycle.com/en-US/brigades/entenmanns-little-bites-pouch-brigade.html

Little Bites "Recycle...Reuse...Replenish" Fully Recyclable Lunch Tips:

Recycle

Check-it: look for numbers and recycling symbols on plastics to know what types get reused
Not sure what to do with your Little Bites pouches? Now you can recycle them with the TerraCycle program and sign up for your school if they are not already. Check out what other lunch items TerraCycle recycles here: http://www.terracycle.com/en-US/brigades.html

Reuse

Put your sandwich in reusable lunchbox container to take home and use over again
Before you toss anything away, stop to think about ways to might be able to use it again. TerraCycle's team of designers makes products out of wrappers and packaging. Check out http://www.terracycle.com/en-US/do-it-yourself-projects.html for ideas.

Replenish

Have any leftovers from lunch? Before you throw away, make sure to check out what biodegradable foods can be brought back home to be added to a compost pile
Make a compost at home! Be sure to include the three basic ingredients: Browns (dead leaves, branches, twigs, cardboard, newspaper), Greens (grass clippings, vegetable waste, fruit scraps, coffee grounds) and Water to make an effective outdoor composting area. Check out more info from the Environmental Protection Agency (EPA) here: http://www2.epa.gov/recycle/composting-home

Starting on March 1st, Entenmann's will be rewarding lucky winners with an assortment of weekly prizes including Little Bites coupons, upcycled Little Bites-branded Lunch Sacks made by TerraCycle, $25 Home Depot Gift cards to start an Earth Day garden and a $5,000 cash grand prize through a sweepstakes link on the Entenmann's Facebook page. All entries must be received by 11:59: p.m. ET April 30, 2014. Official Rules can be found at www.entenmanns.com.

"We're thrilled that our Little Bites are in lunchboxes at mealtime and now with the Little Bites Pouch Brigade recycling program to reuse the pouches and limit waste, it's a win-win for parents, kids and schools," said Maureen Sticco, Director of Marketing Services, Entenmann's.

"We are very excited to partner with Entenmann's to help teach kids about how to recycle, reuse and replenish the earth," said TerraCycle CEO Tom Szaky.

Little Bites joins an established national TerraCycle Brigade recycling initiative that currently has 38.5 million participants in the US, and has paid out $6 million to charitable organizations and schools for waste collected through its Brigades programs to date. The company has collected over 2.6 billion pieces of garbage, recycling all different types of waste from used drink pouches to tooth brushes to water filters.

For more information on the Little Bites Pouch Brigade, please visit www.entenmanns.com or www.facebook.com/entenmanns or www.TerraCycle.com.

About Entenmann's Bakery

Founded in 1898, Entenmann's® Bakery has over 100 sweet baked goods, including donuts, Little Bites, crumb cakes and chocolate chip cookies. Entenmann's products are baked by the Bimbo Bakeries USA companies (BBU). BBU is a leader in the baking industries known for its category leading brands, innovative products, freshness and quality. Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Heiner's ®, Marinela®, Mrs Baird's®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®.

More information about Bimbo Bakeries USA companies' full line of products can be found at http://www.bimbobakeriesusa.com and www.entenmanns.com.

About TerraCycle

TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to recycle-packaging and turns it into affordable, innovative products. Founded in 2001, TerraCycle is the world's leader in the collection and reuse of non-recyclable post-consumer waste, working with more than 40 major brands globally to collect used packaging and products that would otherwise be destined for landfills. TerraCycle repurposes that waste into new, innovative materials and products that are available online and through major retailers. The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay for every piece of waste collected and returned. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit our website.

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