Frito-Lay to expand its Lay's Air Pops crisps line to more US markets, announces launch of new salt & vinegar flavor

PLANO, Texas , April 23, 2014 (press release) – Boasting 50 Percent Less Fat than Regular Potato Chips*, Delicious and Airy Crisps don't Sacrifice on Taste

Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips*, Lay's Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, the Lay's brand is also introducing new Air Pops Salt & Vinegar crisps – featuring a savory blend of tanginess and crispiness.

Last year, Lay's Air Pops crisps debuted in select markets in the Northeast and Midwest portions of the country as part of a limited run. This month, the flavorful snack option will "pop" up in California and the Pacific Northwest for consumers to enjoy on both coasts. In addition to the new Salt & Vinegar flavor, Lay's Air Pops crisps are available in Original, Barbeque and Sour Cream & Onion.

"Lay's Air Pops crisps are perfect for consumers who are looking for an alternative to regular potato chips that doesn't compromise on flavor," said Ram Krishnan, vice president, marketing, Frito-Lay North America. "By expanding distribution to California and the Pacific Northwest, we're excited to introduce this new snack option to an even broader audience."

To excite potato crisps fans from coast to coast, the Lay's brand will also be "popping" by unexpected locations next week as part of an online consumer promotion. On Monday, April 28, fans in New York, Boston and San Francisco will be asked to share a photo via Twitter or Instagram demonstrating how they plan to make it a great week. Using the hashtag #AirPops, fans will have a chance to win a surprise delivery that is sure to inspire a great start to the week. For complete details, see contest rules at and

Lay's Air Pops crisps are available at grocery stores in selected markets. A 3-oz. bag has a suggested retail price of $2.99.

* Regular potato chips contain 10g total fat per 1-ounce serving. Lay's Air Pops crisps contain less than 5g total fat per 1-ounce serving.

About Lay's

Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Lay's by visiting or on Twitter at You can also follow Lay's on Instagram by visiting

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.