Wilsonart launches website for consumer access to product information, design ideas; site features enhanced visual appeal, search mechanism, and enables users to view samples of metal, laminate, counter top and other surface products

Aimee Bellah

TEMPLE, Texas , April 21, 2014 (press release) – Leading manufacturer of decorative surfaces introduces user-friendly website

Homeowners, design professionals, building contractors and fabricators now have a one-stop site to explore Wilsonart’s full range of high-quality, decorative surface products. Wilsonart.com offers easy-to-navigate product information and inspirational ideas for anyone looking for today’s most appealing, cost-effective and durable surface options.

Guided by the needs of primary website visitors, the new site enriches the user experience with enhanced visuals of Wilsonart’s innovative products and, through an advanced search mechanism, makes it easy for DIYers and professionals alike to quickly and efficiently search the latest Wilsonart designs, and access samples and specs from any page on the site. Wilsonart.com’s fully interactive format can be accessed from a variety of Internet-enabled devices, including smartphones and tablets.

“Our main goal is to make product and company information as easy to access as possible for our consumers, our partners and our employees,” said Alison DeMartino, Director of Marketing Communications at Wilsonart. “Our new website puts everything in one place so it’s easy for them to find what they’re looking for within our innovative line of products.”

The new website requires users to re-register in order to save design selections and order samples. For a limited time, registrants to the new website will be entered for a chance to win a signed copy of Upcycling Celebrations by eco-lifestyle expert and author Danny Seo or tickets to see Danny speak at the Dwell on Design conference in Los Angeles on Saturday, June 21, 2014.

Contact Wilsonart Customer Service at 1-800-433-3222 or smartline@wilsonart.com with any questions about the new website. 

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