Reed's announces agreement with Delhaize Group division Food Lion, in which Food Lion will carry five Reed's and Virgil's flavors including Reed's Extra and Virgil's Root Beer at more than 1,000 stores across mid-atlantic and southeastern US
April 22, 2014
– Reed's and Virgil's Will Be Available at Over 1,000 Food Lion Stores
Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Food Lion, a division of the Delhaize Group (NYSE: DEG), has agreed to begin carrying five Reed's and Virgil's flavors including Reed's Extra, Virgil's Root Beer and other Virgil's flavors, in over 1,000 of their supermarkets throughout eleven Mid-Atlantic and Southeastern states. Food Lion is one of the largest supermarket chains in the United States, operating 1,100 supermarkets.
Chris Reed, Founder and CEO of Reed's, Inc., stated, "Activation of our brands in Food Lion presents significant exposure and a dramatic increase in ACV presence nationally for Reed's. The rollout of our brands is currently underway in a few hundred stores, and full rollout to all Food Lion stores should be complete by mid-August. Food Lion recognizes the expanding demand for our quality craft-brewed, natural sodas, and we anticipate continued strong sales growth with this launch of Reed's Ginger Brews and Virgil's Root Beer in their stores."
About Food Lion
Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG). Food Lion, with a longstanding heritage of low prices and convenient locations, operates more than 1,100 supermarkets in 10 Southeastern and Mid-Atlantic states, and employs more than 62,000 associates. For more information, visit www.foodlion.com.
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.
For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.