Coca-Cola reports 6% rise in volume sales in India during January-March quarter, compared to 8% growth in year-ago period
April 19, 2014
(Times of India)
– Top beverages maker Coca-Cola on Tuesday reported a slide in its growth rate in India in the January-March quarter when its volume sales rose 6% compared to 8% growth in the year-ago period. Volume growth of the maker of Thums Up, Fanta and Sprite have fallen to single digits from healthy double digits till five-six quarters ago, as an overall slowdown, extended rains and increased choices in beverages impacted sales of soda firms last year. Coca-Cola has reported worldwide volume growth of 2% for the first quarter, meeting its earnings estimates , helped mainly by 12% growth in China. The firm's Asia Pacific group posted 7% volume growth in the quarter. Co Kicks Off World Cup Campaign Meanwhile, agencies reported on Tuesday that the soft drink giant is launching its biggest ever global marketing campaign for the upcoming FIFA World Cup, by giving all fans a once in a lifetime opportunity to participate in the World Cup fever. Through the "The World's Cup" campaign, Coca-Cola aims to create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive World Cup ever. "The World's Cup" will be brought to life through a number of key elements. Underpinning the entire campaign is the longest ever FIFA World Cup Trophy Tour by Coca-Cola. It started in September 2013 when Coca-Cola took the trophy on a journey spanning more than 92,000 miles with a visit to 90 countries. The Cup came to Kolkata in December. To kick off the event, Coca-Cola invited fans from India to be part of the largest flag mosaic ever created. The Happiness Flag is the size of a football pitch and was designed by Brazilian street artist Speto in partnership with an Argentinian artist. The flag is actually a giant mosaic constructed from photos and tweets submitted by fans from around the world. The company's "One World, One Game" TV and digital film goes live across the globe on Tuesday and is the brand's invitation to the world to join tournament. The film brings to life the stories of four football teams that have each overcome life's challenges through their love of the game.
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