Weekly Packaging Design Wrap-Up: Bottle cap for Mountain Dew doubles as wrench, quirky paint-can packaging for red wine informs users on teeth staining, book packaging turns into biodegradable plant pot

Elyse Blye

LOS ANGELES , April 18, 2014 (Industry Intelligence Inc.) – Bottle cap for Mountain Dew doubles as wrench



Mountain Dew has figured out a way for skateboarders to avoid the ultimate monkey wrench in their activities—a broken skateboard—by incorporating a wrench into its bottle cap. The Dew Bottle Tool features a small nut placed inside an indentation in the cap, with the bottle itself serving as a handle for the tool and allowing for skate boarders to make repairs on the go. Mountain Dew's existing packaging required no changes for the cleverly integrated wrench.

The primary source of this information is Trend Hunter, Toronto, Ontario


Quirky paint-can packaging for red wine informs users on teeth staining



Lithuanian ad agency McCann Vilnius has created packaging in the shape of a paint can for Beaujolais Nouveau red wine, poking fun at the fact that too much red wine can stain one's teeth. The limited edition Couleur Nouveau wine comes in a purple paint tin with a color chart on the back that indicates the shade a consumer’s teeth will turn, depending on how many glasses of wine are consumed. Consumers are bound to be talking about this quirky packaging—albeit with a red smile.

The primary source of this information is ABCnews.com, New York, New York


Book packaging doubles as biodegradable plant pot



From wrapping paper that could be planted in a vegetable garden to the seed paper in Katy Perry’s latest album, the paper industry has come up with innovative products that end up in a garden rather than a landfill. Now a Mexican design studio has come up with such a product for packaging—a biodegradable book cover that transforms into a plant pot. Manifesto Futura’s biodegradable book packaging/pot plant is sourced from woodchips and burlap fabric and was commissioned by “Design Week Mexico.” According to TrendHunter, the product is not only functional, but also, “the actual design aesthetic is not sacrificed and remains interesting and uncommon.”

The primary source of this information is Trend Hunter, Toronto, Ontario

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