Upside-down EZ'R foamer for beauty and personal care products by Albea Group allows for one-hand dispensing, features snap-on flip-top cap

Elyse Blye

GENNEVILLIERS, France , April 18, 2014 (press release) – Albéa, worldwide leader in foam, presents its latest patented foam technology, EZ’R. “Consumers can enjoy constant high-quality foam with a one-hand squeeze on an upside down bottle” said Laure Deschamps, Product Manager – Foam, Albéa. “Foam is dispensed with a fun and convenient gesture. This is ideal for a variety of applications, including facial care, baby care, shampoos and shower gels, sun care, and much more.”

EZ’R is developed and manufactured in Alkmaar (Holland) and Thomaston (U.S.). It has been conceived with a snap-on, flip-top cap and is designed for a one-step filling process. For a greater on-shelf differentiation, EZ’R provides unlimited design possibilities of bottles and flip-top caps. This freedom of design enables brands to offer a one of a kind product.

To support consumer’s preoccupations about sustainability, EZ’R allows reducing water consumption and packaging size. Indeed, with foam, water consumption decreases up to 22 percent in comparison to liquid soap products. Also, EZ’R needs up to 65 percent less formula per body wash usage, which allows a packaging size reduction up to 50 percent. EZ’R thus optimizes supply chain and shelf space.

Albéa has the world’s widest and deepest range of instant foam dispensing solutions, suitable for every application and is the world’s number one supplier of high quality foamers. More than two billion Albéa foamers have already been sold worldwide.

EZ’R – along with the entire range of Albéa’s beauty and personal care packaging solutions, were on show at Cosmoprof Bologna, April 2-5, Hall 15, booth D14-E13.

About Albéa:

Albéa offers the world’s largest range of beauty and personal care packaging - with leadership positions in plastic & laminate tubes, mascaras, lipsticks, samplers and foam pumps; and recognized expertise in fragrance & skincare dispensing pumps, fragrance & lotion caps, compacts, lipgloss, promotional items and accessories.

Our 16,600 people serve large and small customers in 60 countries across the world, and operate 38 facilities in Europe, Asia and the Americas. Albéa’s global sales totaled US$1.5 billion in 2013.

Albéa’s committed teams provide local presence and global reach; robust capabilities in innovation & design as well as project management; solid operating excellence; world-class manufacturing, decoration and full-service; as well as a strong commitment to Corporate Social Responsibility.

Albéa is proud to have been contributing to our customers’ success for more than 20 years. For more information: www.albea-group.com

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