Wal-Mart opens Wal-Mart to GO convenience concept test store in Bentonville, Arkansas; 5,000-sq.-ft. store features automated milkshake machine, made-to-order meals, deli items, gas station
April 17, 2014
– If you are hungry in Bentonville, Arkansas the fastest way to a hot, healthy meal may just be through the "Fast to GO" application developed for Wal-Mart by local technology firm Movista LLC. The free app, which allows users to pre-order deli foods from the brand new Wal-Mart to GO concept store, was released last week to both The App Store and Google Play.
"It's super simple to use and eliminates line-time for customers," said Movista Co-Founder April Seggebruch. "There are a lot of apps in the world but any app that gets me hot ribs and cold potato salad is magic in my book."
Wal-Mart to GO, which opened on March 19th to rave reviews, is a brand new convenience concept store located less than a mile from the retailer's headquarters. Inside the roughly 5000-square-foot market, customers can experience an automated milkshake machine, order and eat made to order meals through a Bentonville Butcher and Deli counter located inside, or do some core item shopping while filling up their cars with gas. Interestingly, all of the items have the same low-price you would find in the nearby Wal-Mart Supercenter.
A Wal-Mart employee said the concept is intended to allow the retailer to "serve it's clients where, when and how they want to be served."
Wal-Mart to GO customers have the option of ordering food directly from the in-store deli or they can use the "Fast to GO" application to pre-order one or more meals, customize their orders and even schedule an in-store pick-up time.
Since Movista was originally founded to provide retailers, manufacturers and brokers with internal mobile solutions, "Fast to GO" is the first consumer facing application they have built.
"Our flagship product called MVretail allows companies to manage remote employees and locations. It's everything from file sharing to GPS-tracking but it is certainly not a fast path to barbecue brisket," said Seggebruch. "Serving our clients' customers is a natural extension of our capabilities but we do not plan on making consumer facing apps our focus at this time."
Although Movista is not sure if other consumer applications are in their future, they are "delighted" by the acceptance the "Fast to GO" application has received.
Movista LLC is a private company based in Bentonville, AR. The company was founded in 2010 and specializes in developing smart device based management tools. Clients include Wal-Mart, Meijer, Serv-U-Success, Ghirardelli Chocolates, Lindt Chocolates, Tempur-Pedic and TracPhone. Learn more about the company, or contact them, at www.mvretail.com.
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