Bacardi's Grey Goose vodka brand announces launch of Grey Goose Le Melon flavored vodka, available starting May 1 at suggested retail price of US$29.99/750ml bottle
CORAL GABLES, Florida
April 17, 2014
– The first flavored vodka crafted with legendary Cavaillon melons, a fruit said to be coveted by French kings and nobility
GREY GOOSE vodka announces the launch of its newest innovation in the United States, GREY GOOSE Le Melon flavored vodka. Expertly crafted by GREY GOOSE Maître de Chai (Cellar Master), Francois Thibault, GREY GOOSE Le Melon is a discerning combination of the World’s Best Tasting Vodka and the prized essence of ripe, juicy Cavaillon melons.
On the heels of the brand’s global campaign, FLY BEYOND™, the introduction represents yet another passionate pursuit in Thibault’s journey to achieve an extraordinary standard in the super premium flavored vodka category. Much like the exceptional fruits chosen for the entire GREY GOOSE flavored vodka portfolio, the succulent, intensely fragrant Cavaillon melon was specifically chosen by Thibault for its superior quality and French heritage.
Arguably the world’s sweetest, most flavorful fruit, the remarkable Cavaillon melon grown in the Provence region of France has a rich and intriguing history. With a flavor as precious as its limited harvest, this melon has been a luxury delicacy throughout history. The highest nobility were said to have relished and consumed the Cavaillon melon with fervor. Legend has it kings traded gold for exclusive access to this treasured fruit. Other historical figures, including Paul Cezanne and Alexander Dumas, also cherished the Cavaillon melon. Impressionist painter Cezanne featured the beautiful melon in a still life work, and writer Dumas traded his entire life’s writing in exchange for a life annuity of twelve Cavaillon melons a year.
It was this heralded history that first attracted Thibault to this treasured fruit. “When crafting an exceptional spirit, the quality of the ingredients is paramount to the taste,” said Thibault. “This is why I selected the Cavaillon melon. It’s fresh, succulent and truly fragrant. But the melon in Cavaillon is much more than that – it is history, it is passion. It is exactly what I was looking for.”
Exceptional climate and abundant sunshine make Cavaillon the perfect environment to cultivate what has become known locally as “the golden fruit.” Similar to the French winter wheat used to make GREY GOOSE vodka, generations of family-owned farmers have passionately cared for this fruit, as well.
After harvesting, the melons are carefully transported to Grasse, France, the global center of luxury fragrance development, where one of the worlds’s leading flavor houses expertly extracts the natural essence of the unique Cavaillon melon flavor. Once the natural flavor has been developed, it is transported to Cognac, France, to be masterfully blended with GREY GOOSE vodka. It is here where Thibault oversees every aspect of the blending process and tastes each batch to ensure perfection.
GREY GOOSE Le Melon will be available in stores May 1 at a suggested retail price of $29.99 for the 750ml size. The launch will be supported by national print, digital and an experiential summer program featuring the signature cocktail, the Melon Mule - a new twist on a classic - a perfect blend of sweet Cavaillon melons and the rich spice of ginger beer, served deliciously chilled in a copper vessel. Perfect for the summer and so simple to make, the Melon Mule is made with 1 1/2 parts GREY GOOSE Le Melon, three parts ginger beer and three lime wedges.
ABOUT GREY GOOSE® VODKA
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (Region), that is naturally filtered through limestone that stratified over millions of years. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas. www.GREYGOOSE.com