ConAgra's Pam cooking spray brand announces launch of Pam Coconut Oil Spray

Nevin Barich

OMAHA, Nebraska , April 16, 2014 (press release) – Made from 100% Coconut Oil, New Spray Is Perfect for Sweet and Savory Dishes

Coconut oil has quickly become a must-have ingredient in kitchens across the country, with retailers seeing a 295 percent increase in coconut oil spray volumes last year1. PAM® Cooking Spray, the leader in non-stick cooking sprays and a brand of ConAgra Foods, Inc. (CAG), is providing a no-fuss alternative with the introduction of PAM Coconut Oil Spray. Made with 100% coconut oil, PAM Coconut Oil Spray is ideal for gluten-free cooking, while offering PAM’s superior non-stick performance.

The versatile PAM Coconut Oil Spray is perfect for stovetop and oven-cooking of meat, fish and vegetables, as well as a wide range of sweet treats and baked goods. PAM Coconut Oil Spray has zero calories and zero grams of fat per serving. The new spray won’t change the flavor of your favorite recipes, allowing other ingredients to be the star of the dish. For a good-for-you entree bursting with flavor, you can include PAM Coconut Oil Spray in a Blackened Salmon with Tropical Fruit Salsa, or start your morning with Blueberry Lemon Yogurt Muffins. Recipes for these dishes, along with hundreds more, can be found at www.pamcookingspray.com.

“We have seen a tremendous rise in the popularity of coconut oil over the past year,” said Brittany Lanier, brand manager for PAM. “The addition of PAM Coconut Oil Spray gives consumers a no-fuss alternative to traditional coconut oils for fat-free cooking, while delivering the superior non-stick performance they’ve come to expect from PAM.”

An Omnibus survey indicates high consumer interest in PAM Coconut Oil Spray; 93 percent of consumers said they would definitely or probably purchase the new product2. PAM Coconut Oil Spray is now available at Walmart and will be coming soon to additional retail locations. The spray is available in 5 oz. cans for a suggested retail price of $4.29.

For more information on the full line-up of PAM Cooking Sprays, including PAM Original, Baking and Butter, which leave up to 99% less residue than margarine or bargain-brand cooking sprays, visit www.pamcookingspray.com. You can also follow PAM on Facebook for recipes and cooking tips.

1: IRI retail sales database for the 52-week period ending Sept. 2013
2: Omnibus survey conducted by PAM Cooking Spray, Fall 2013

ABOUT CONAGRA FOODS

ConAgra Foods, Inc. (CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at www.conagrafoods.com.

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