McDonald's announces launch of its Royale Range premium burgers, McPaneer Royale and Grilled Chicken Royale, in India; burgers priced at 115 and 125 rupees, respectively
April 16, 2014
(Times of India)
– Fast food chain McDonald's has launched Royale Range premium burgers -- McPaneer Royale and Grilled Chicken Royale -- in India, two decades after it entered the market.
"For the last few years since the introduction of McSpicy range of premium products, our focus has been to strengthen our menu across all levels...be it the McEgg in the value range (Happy Price Menu), Masala Grill in the mid-tier and now Royale, our most premium product range. The new range is the result of the brand's three years of focus to develop products across its menu that find resonance in taste and relevance to all consumer segments - from the value conscious to taste driven customers," Kailash Agarwal, director, McDonald's India, North & East, said in a statement.
"The new range helps us reinforce our positioning as a family restaurant brand catering to all age groups. We have products available for all customer segments across our menu," he said.
McPaneer Royale and Grilled Chicken Royale, priced at Rs 115 and Rs 125 respectively, are available at McDonald's restaurants in north and east India.
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