Dairy Queen to open new location in Grand Prairie, Texas, on April 17

Nevin Barich

GRAND PRAIRIE, Texas , April 16, 2014 (press release) – HUGE flagship restaurant promises to be “Better Than You Remember!”

Remember that cone with the curl on top?

Of course you do. You’ve heard the commercial as a winsome voice swoons the hook, “That’s What I Like About Texas!”

And what’s not to like? They’re singing about Dairy Queens in the Great State of Texas — where DQs are called the Texas Stop Sign and feature their own distinct “Texas Country Foods” menu.

But in the Dallas/Fort Worth Metroplex there are very few Dairy Queen restaurants. Most of the 600+ DQs in Texas are in rural areas.

Until now.

Welcome to the newest Dairy Queen Restaurant in the nation — right in the heart of Grand Prairie. It’s conveniently located off exit 454 on the northern I-20 frontage road between South Great Southwest Parkway and Highway 360, just west of the Premium Outlets and in front of Garden Ridge/Northern Tool.

The doors open at 10 a.m. on Thursday, April 17, just in time for the Easter weekend. The first one hundred customers who buy a DQ Cake will receive a “Grand Prairie DQ Premier Customer” membership card that entitles them to fifty-two free Steak Finger Country Baskets (one per week for an entire year).

The 4,440 s.f. DQ was built by local contractors, is being staffed by local employees (over 120 have been hired), and is owned and operated by long-time Tarrant County resident Michael Clarke. You may have seen Clarke driving around in his DQ-red 1956 Ford F100. You can’t miss it, as it is as sure to put as big a smile on your face as a Dilly Bar.

“We are thrilled to open our third DQ and welcome Grand Prairie to enjoy our great food, friendly service, and amazing restaurant. We’re all about giving our customers an exceptional experience,” said General Manager, Anthony Cooper.

The Grand Prairie DQ is being called a “flagship” restaurant within the DQ system, because it blends the best of DQ’s iconic history with the most modern innovations in the quick-service restaurant industry. Highlighted by the open-air grill and separate chill sections, the restaurant features comfortable booths and large wooden tables, warm lighting, country music, HD televisions, free Wi-Fi, and an environment designed to encourage customers to make this their Dairy Queen.

An Array of Menu Options

The food menu features Hungr-Buster® burgers, Country Baskets®, and Texas T-Brand Tacos®. The state-of-the-art kitchen showcases some of the most sophisticated appliances, but Clarke reiterates that it comes down to the great DQ taste, “We’re flame-broiling our burgers, we’re sourcing the freshest ingredients, and we’re training our staff to prepare the food with excellence so that our guests enjoy the great taste of Texas in every bite.”

Don’t forget the soft-serve treats: Blizzards®, Dilly Bars®, and those cones with the curls on top.

Unique to the Grand Prairie DQ is its dedication to DQ Cakes and Cupcakes. A culinary-schooled and certified pastry chef creates frozen celebratory works of art to ensure your special occasion is as delicious as it is beautiful.

And remember those Orange Julius drinks you had at the mall all those years ago? They’re back, and only at DQ.

The restaurant can seat 102 guests inside and another 24 outside in the open-air patio. From the entrance doors with iconic DQ red spoons for handles, to the interior finish of slate and maple — this DQ really is better than you remember.

GRAND PRAIRIE DQ
at a glance

Address:
2640 W IH 20, Grand Prairie, Texas 75052

Phone:
469-275-9662

Web:
www.dfwdq.com

Facebook:
https://www.facebook.com/DQGrandPrairie

Employees:
27

Avg. Pre-Opening Training Hours for Each Employee:
26.5

Square Footage:
4,440 square feet

Number of Seats:
102 indoor / 24 outdoor

Hours of Operation:
Serves lunch and dinner
(and specializes in treat times all the time)

Sunday through Thursday: 10 a.m. to 11 p.m.
Friday and Saturday: 10 a.m. to midnight

OPENING DAY:
Thursday, April 17 at 10AM.

Contact:
Michael D. Clarke
817-310-9107
mdc@dfwdq.com

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.