Soft drink sales in Denmark up 4% year-over-year in 2013 while beer sales up 1%, according to statistics from Danish Brewers' Assn.; increase largely attributed to tax cuts on both beverages
, April 15, 2014 (Esmerk News Feed) – Beer sales in Denmark increased by 1% and soft drink sales increased by 4% in Denmark in 2013 compared with 2012, according to statistics from the Danish Brewers' Association. This is largely attributed to tax cuts on beer and soft drinks implemented in the second half of 2013. Sales to border shops and international ferries decreased by 2.6% for beer and 5.2% for soft drinks in 2013, compared to 2012. According to Niels Hald, Secretary General of the Danish Brewers' Association, the decrease in international sales in favour of domestic sales can largely be attributed to the tax cuts on beer and soft drinks. According to the Brewers' Association, the full effect of the tax cuts will not be manifested until for the 2014 sales statistics. The association points out that "even small changes in taxes, have an effect on the market.