Kellogg announces launch of Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families

Nevin Barich

BATTLE CREEK, Michigan , April 14, 2014 (press release) – The New Digital Hub Provides a Community for Hispanic Families to Share Cultural Experiences

"Mama always knows best!" is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg's® is extending that community by bringing Latina moms together with Dias Grandiosos.

Kellogg's is taking a fresh approach to reaching and connecting with Hispanic families through stories about food, family and culture from real Latina moms. The digital age is inspiring moms to look for family advice online just as often as they do offline, and Kellogg's® is answering that call with Dias Grandiosos, a new digital platform featuring recipes, tips, articles, and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that focuses on empowering and inspiring Hispanic women by bringing them joy and optimism to their everyday moments.

With 80 percent of Latinas using the internet to inform their purchases[1], moms are constantly looking for additional resources to help in the decision-making process. Whether it is a new breakfast recipe or advice on how to convince kids to eat healthier, Dias Grandiosos hosts a wealth of information, making it easy for families to get recipes, inspiration, and solutions to make today and everyday great.

"Dias Grandiosos is grounded in the understanding that Latinas are trying to find balance between maintaining their cultural heritage while embracing a more American lifestyle," says Christopher Rivera, Associate Director, Multicultural Brand Marketing. "We help her find this balance through deliciously nutritious recipes, compelling articles, and relatable stories about real Hispanic women and their families with topics that she cares about and that are relevant to our brands."

Dias Grandiosos makes it easy for moms to get the information they need to make today and everyday great. Moms can access the community virtually anywhere - on their browser, smart phone, or tablet, ensuring they never miss a moment to become inspired.

The information on Dias Grandiosos is provided by real Latinas, making this new community a unique one. Moms have access to authentic and relatable stories from Latinas just like them, as well as a platform to share what they've learned about how to find balance within their everyday lives. In addition to recipes and tips, Dias Grandiosos will feature inspirational stories of family togetherness from real Latina moms to bring a ray of sunshine to others in their daily lives.

Suggested Tweets:

http://ctt.ec/ya93M Learn how to make every day great, one moment at a time with @Kellogg_US Dias Grandiosos!

http://ctt.ec/4Gt6C Head over to www.DiasGrandiosos.com to get inspired and find your ray of sunshine!

To get inspired and to start their day with recipes and authentic stories from other Latinas, moms everywhere can visit www.DiasGrandiosos.com, follow
www.pinterest.com/DiasGrandiosos on Pinterest, or become a fan of www.Facebook.com/DiasGrandiosos on Facebook.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

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