Advertising revenues in Australia up 0.8% to AU$13.376B in 2013, with total digital revenues up 19.3% to AU$3.987B, print advertising down 16.1% to AU$3.791B; newspapers fell 16.8% and magazines fell 16.7%, while outdoor ads grew 8.3%
April 11, 2014
– ADVERTISING revenues totalled $13.376 billion across all media last year, an increase of just 0.8 per cent despite strong growth in digital, new industry figures show.
Pay-TV revenues grew 14 per cent to break a half-billion dollars for the first time ($501 million), according to the Commercial Economic Advisory Service of Australia report, which indicated a continuing patchiness in the media economy as consumers migrated to digital screens.
Total print advertising fell 16.1 per cent to $3.719bn, with newspapers down 16.8 per cent to $2.383bn and magazine advertising falling 16.7 per cent to $397m.
It was not all bad news for newspapers, however: first-time figures showed the digital revenue they earned last year totalled $672m, and was helping recoup losses in print.
Total digital revenues were up 19.3 per cent to $3.987bn.
“We’re seeing a hell of a shift,” CEASA managing director Bernard Holt said. “(Consumer goods) advertisers are obviously using digital to the hilt.” Metropolitan television revenues rose by a modest 2.1 per cent for the year to $2.679bn, while regional revenues were down 1.1 per cent to $818m.
CEASA is expecting stronger growth across the board this year, Mr Holt said. “I feel we’re just starting on an upturn.”Outdoor advertising was strong, up 8.3 per cent to $544m, and cinema revenues jumped 14.5 per cent to $102m. Metropolitan radio revenues grew 2.9 per cent to $693m but regional station revenues fell 1.3 per cent to $334m.