Advertising revenues in Australia up 0.8% to AU$13.376B in 2013, with total digital revenues up 19.3% to AU$3.987B, print advertising down 16.1% to AU$3.791B; newspapers fell 16.8% and magazines fell 16.7%, while outdoor ads grew 8.3%

Australia , April 11, 2014 () – ADVERTISING revenues totalled $13.376 billion across all media last year, an increase of just 0.8 per cent despite strong growth in digital, new industry figures show.

Pay-TV revenues grew 14 per cent to break a half-billion dollars for the first time ($501 million), according to the Commercial Economic Advisory Service of Australia report, which indicated a continuing patchiness in the media economy as consumers migrated to digital screens.

Total print advertising fell 16.1 per cent to $3.719bn, with newspapers down 16.8 per cent to $2.383bn and magazine advertising falling 16.7 per cent to $397m.

It was not all bad news for newspapers, however: first-time figures showed the digital revenue they earned last year totalled $672m, and was helping recoup losses in print.

Total digital revenues were up 19.3 per cent to $3.987bn.

“We’re seeing a hell of a shift,” CEASA managing director Bernard Holt said. “(Consumer goods) advertisers are obviously using digital to the hilt.” Metropolitan television revenues rose by a modest 2.1 per cent for the year to $2.679bn, while regional revenues were down 1.1 per cent to $818m.

CEASA is expecting stronger growth across the board this year, Mr Holt said. “I feel we’re just starting on an upturn.”Outdoor advertising was strong, up 8.3 per cent to $544m, and cinema revenues jumped 14.5 per cent to $102m. Metropolitan radio revenues grew 2.9 per cent to $693m but regional station revenues fell 1.3 per cent to $334m.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.