Coca-Cola continuing to pour money into ads for its Coke brand despite drop in soft drink sales, which account for 75% of its total revenue
Nevin Barich
NEW YORK
,
April 13, 2014
(Wall Street Journal)
–
Despite a drop in soft-drink sales - which account for 75% of its total revenue - Coca-Cola Co. continues to pour money into advertisements for its Coke brand. The downward sales trend is expected to continue because of consumers' perception of soft drinks' unhealthiness. Some analysts suggest Coca-Cola should invest more in diversifying its line of products.
(c) 2014 Gale, Cengage Learning. All rights reserved.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
