Number of Japanese brewers, distillers seeking to boost their brands by giving visitors a behind-the-scenes look at their operations

OSAKA, Japan , April 13, 2014 () – Faced with shrinking revenues in the domestic beverage market, a number of Japanese brewers and distillers have been seeking to boost their brands by giving visitors a behind-the-scenes look at their operations.

Guided brewery and distillery tours have gained popularity particularly among tourists from abroad, many of whom have a strong interest in Japanese food and drink

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.