Number of Japanese brewers, distillers seeking to boost their brands by giving visitors a behind-the-scenes look at their operations

Nevin Barich

OSAKA, Japan , April 13, 2014 (Kyodo News International) – Faced with shrinking revenues in the domestic beverage market, a number of Japanese brewers and distillers have been seeking to boost their brands by giving visitors a behind-the-scenes look at their operations.

Guided brewery and distillery tours have gained popularity particularly among tourists from abroad, many of whom have a strong interest in Japanese food and drink

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