Number of Japanese brewers, distillers seeking to boost their brands by giving visitors a behind-the-scenes look at their operations
April 13, 2014
(Kyodo News International)
– Faced with shrinking revenues in the domestic beverage market, a number of Japanese brewers and distillers have been seeking to boost their brands by giving visitors a behind-the-scenes look at their operations.
Guided brewery and distillery tours have gained popularity particularly among tourists from abroad, many of whom have a strong interest in Japanese food and drink