Nestle Mexico announces launch of Nido Kinder Deslactosado, the first Nestle milk product for lactose-intolerant children between ages 1-3
April 10, 2014
– Nestlé Mexico has launched the first Nestlé milk product for lactose-intolerant children between one and three years old.
Nido Kinder Deslactosado is designed for the 5-6% of Mexican children under four years of age who are lactose-intolerant.
According to the American Academy of Pediatrics, lactose intolerance is much more common among Hispanic, Asian and black children younger than five years.
Around 20% of them are lactose-intolerant, while their white peers typically do not develop symptoms of lactose intolerance until after four or five years of age.
Nestlé Mexico has a 110 million Peso (CHF 7,4 million) nutrition research programme which helped create Nido Kinder Deslactosado.
Nestlé Nido has been offering a range of products made of instant dry whole milk fortified with vitamins and minerals for 70 years.
Nido is one of Nestlé’s billionaire brands. An estimated 60 million glasses of Nido milk are consumed every day in 80 countries on four continents.