Kraft Foods' Capri Sun juice brand launching clear-bottomed pouch to help consumers spot mold; juice is susceptible to mold because it is free of artificial colors, flavors and preservatives
April 8, 2014
(Industry Intelligence Inc.)
– Capri Sun juice by Kraft Foods Group Inc. will be launching a new clear-bottomed flexible pouch this month to help consumers spot mold and prevent them from ingesting it, Advertising Age reported on April 8.
Free of artificial colors, flavors and preservatives, the juice is therefore more susceptible to mold, which develops from the normal process of fermentation. The updated packaging comes following a year of development and concern from parents on social media over the safety of their children’s drinks.
A tagline that lets consumers know they can “See the goodness before it’s gulped” will accompany the new packaging.
The primary source of this information is Advertising Age, New York, New York, Crain Communications Inc., Detroit, Michigan, on April 7, 2014. Click here to view the primary source's full version of the article.