Dole announces expansion of its chopped salad line with Chopped Sunflower Crunch Salad Kit and Chopped Sesame Asian Salad Kit; products available for suggested retail price of US$3.99
April 8, 2014
– All Natural Sesame Asian and Sunflower Crunch Chopped Salad Kits offer two delicious new ways to experience DOLE® Chopped
Dole is expanding its popular chopped salad line by introducing two new All Natural Chopped Salad Kits designed to provide consumers with even more options for a flavor adventure. Like the brand’s three chopped salad kits unveiled last fall, the two newest offerings combine wholesome blends of fresh greens and vegetables with all-natural toppings in a unique chopped format allowing for layers of flavor, texture, color and crunch in every bite.
Available starting today at supermarkets nationwide, DOLE® All Natural Chopped Sunflower Crunch Salad Kit and DOLE® All Natural Chopped Sesame Asian Salad Kit provide two new delicious expressions of chopped.
DOLE® All Natural Chopped Sunflower Crunch Salad Kit delivers a sweet and savory salad experience of popular farmhouse-inspired ingredients and flavors that are versatile for any meal. Real Applewood-smoked bacon, sunflower seeds and Dole’s Sweet Onion and Citrus Dressing top a blend of crunchy cabbage and crispy lettuces and vegetables.
DOLE® All Natural Chopped Sesame Asian Salad Kit is a light and refreshing salad that combines Asian ingredients and flavors, including crispy garlic wontons, roasted sliced almonds and Dole’s Toasted Sesame Ginger Vinaigrette, with a blend of crunchy lettuces and vegetables.
According to Markus Eriksson, senior brand manager for Dole Fresh Vegetables, Dole’s newest chopped salad kits expand the range of varieties and offer more choices for meal planning. “The result is the broadest spectrum of flavorful, restaurant-caliber chopped salads that can’t be easily recreated at home,” he said. “And, consistent with the DOLE® Chopped promise, each delivers a unique combination of flavor, texture, color and crunch in every bite.”
The two new kits follow three DOLE® Chopped Salad Kits (Chipotle & Cheddar, BBQ Ranch and Bacon & Bleu) and two chopped salad blends (Summer Garden and Asian) introduced last year. All DOLE® Chopped Salad Kits are formulated as all-natural, including dressings, toppings and other ingredients. The kits have also been formulated with kale, the increasingly popular green that combines a distinctive taste with high levels of antioxidant vitamins A, C, and K, calcium and phytonutrients.
The new kits will be available alongside Dole’s existing chopped salad kits for the suggested retail price (SRP) of $3.99. Dole offers a wide range of packaged salad varieties, including kits, blends and other award-winning products. For recipes or more information about DOLE® Salads, visit the website at www.dolesalads.com or Facebook at www.facebook.com/dolesalads.
About DOLE® Salads
DOLE® Salads is one of the world’s largest lines of packaged salads, with a wide range of unique bagged salad blends and all-natural salad kits. The line is supported by a comprehensive online library of salad and green-based recipes, serving suggestions and entertaining tips, as well as other resources including the Dole Salad Circle, which offers a first look at new recipes and tips. For details, go to www.dolesalads.com or the DOLE® Salads Facebook page at www.facebook.com/dolesalads.
About Dole Food Company, Inc.
Dole Food Company with 2012 revenues of $4.2 billion, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables, Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com or http://investors.dole.com.
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