Reed's announces rollout of five flavors of its Reed's Culture Club Kombucha beverages at all of Dierbergs' 25 retail grocery stores in Missouri and Illinois

Nevin Barich

LOS ANGELES , April 8, 2014 (press release) – Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Dierbergs, headquartered in Chesterfield, Missouri, will begin rollout of five flavors of Reed's Culture Club Kombucha into all 25 of their retail grocery stores throughout Missouri and Illinois. Dierbergs will market the kombucha in the fresh produce section of each store, with the following flavors available: Goji Ginger, Cranberry Ginger, Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry and Cabernet Grape.

Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc., stated, "This new rollout at Dierbergs locations in the greater St. Louis area advances our growth plans to increase presence and market share of the broadening kombucha category. Dierbergs is an historic grocery retailer in the greater St. Louis marketplace, and was an early adopter in recognizing the strength of the kombucha category. Dierbergs realizes that the Reed's trademark is synonymous with quality products, superior ingredients and excellent flavor profiles, a winning combination which has propelled Reed's Culture Club Kombucha to become the number two kombucha in the country."

About Dierbergs

Dierbergs took root in 1854 when a general merchant exchange opened on Olive Street Road, just east of where Highway 270 crosses Olive today. The store sold kerosene, flour, sugar, seasonings, boots and shoes, fabric and clothing, hardware and other staples. It was a reflection, much like Dierbergs stores today, of the demands and needs of its customers.

William Dierberg (grandfather of chairman Bob Dierberg) purchased the store in 1914. In 1929, William turned the business over to his two sons, Bill and Fred. The following year, the business moved into a new 3,500-square-foot building on Olive Street Road in Creve Coeur. Operations continued at this location until 1960, when the Dierbergs moved to a new location at the corner of Craig and Olive in Creve Coeur.

In 1961, Bill's son Bob entered the business fresh from college. By 1967, Bob opened the Four Seasons store, a second location just four miles west of the Creve Coeur store. Progressive Grocer, a national trade magazine, heralded the store's modern design and named it "Store of the Month." In 1969, Fred's son Roger (Bob's cousin) entered the business, leaving behind an engineering career at McDonnell-Douglas.

A steady expansion throughout the St. Louis metropolitan area began in 1976 with a third store in Oakville. Today, a fourth generation of Dierbergs occupy leadership roles in the company, which now has 25 store locations five in South County; five in St. Charles County; one in North County; ten in West County; one in Jefferson County; two in Illinois and one in Osage Beach, MO.

Now more than 4,000 Associates share in Dierbergs' 159-year history and uphold its reputation built on hard work, personal service and a commitment to meeting the growing needs of our area through community service.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

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