Suominen to introduce new logo that depicts flushability, dispersibility of its Hydraspun Dispersible Substrates; logo graphically represents a wipe breaking up when in water environment

HELSINKI, Finland , April 7, 2014 (press release) – Suominen, a leading global manufacturer of nonwoven roll goods for wiping products, will introduce a new logo to depict the flushability and dispersibility of its Hydraspun Dispersible Substrates at the INDEX14 exhibition in Geneva. The exhibition starts on Tuesday April 8th.

Suominen’s understanding of the global consumer demand led it to develop its unique patented offering of Hydraspun Dispersible Substrates. Designed to disperse in an aquatic environment, these substrates have shown themselves to be invaluable in the development and growth of consumer products like flushable moist toilet wipes and flushable bathroom cleaning wipes.

In order to positively promote the flushability and dispersibility of flushable wiping products, Suominen designed a new logo to be used in connection with Hydraspun Dispersible Substrates. Researched with consumers last year, the new registered logo graphically represents a wipe breaking up when in a water environment and carries the words “flushable and dispersible”.

Speaking about the launch of the new flushable logo, Saara Söderberg, VP Marketing and Product Management said “We truly believe our customers will benefit from the chance to use our flushable logo on their packaging of flushable wipes in order to fully differentiate from other kinds of wipes, like baby wipes, which are mostly not designed to be flushed at all. Our research with consumers confirmed their desire for such a logo to be easily seen on packs of flushable wipes so that they could be clear they could dispose of them by flushing down the toilet with confidence.”

For more information please contact Saara Söderberg at +358 40 533 6658 or on

Suominen in brief:

Suominen supplies its industrial and retail customers with nonwovens and flexible packaging for use in consumer products worldwide. Suominen is the global market leader in nonwovens for wipes. The company employs more than 1,000 people in Europe and the Americas. Suominen’s net sales in 2013 amounted to MEUR 433.1 and operating profit excluding non-recurring items was MEUR 18.3 (continuing operations). The Suominen share (SUY1V) is listed in NASDAQ OMX Helsinki Stock Exchange. Read more at

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