Amcor wins Alufoil Trophy 2014 awards from European Aluminium Foil Assn. in Consumer Convenience category for Emend Tri-pack Formpack with peelable lidding, Marketing & Design category for Belmoca coffee capsules
April 3, 2014
– Amcor Flexibles is proud to be the recipient of two awards in the prestigious Alufoil Trophy 2014.
Demonstrating Amcor’s ability to offer the highest quality in innovative and creative packaging solutions, Amcor Flexibles is proud to be the recipient of two awards in the prestigious Alufoil Trophy 2014 organised by the European Aluminium Foil Association (EAFA).
In the category of Consumer Convenience, Amcor EMEND® Tri-pack Formpack® with peelable lidding was awarded an Alufoil Trophy for its greatly improved openability and product protection. The product consists of a peelable lid blister pack, combining a lidding foil and a Formpack® coldformed bottom web, provided by Amcor Flexibles for Merck Sharp & Dohme Australia (MSDA).
The EMEND® Tri-pack Formpack® with peelable lidding is used for medication to prevent nausea and vomiting caused by certain anticancer medicines. Due to the aluminum foil in both the lid and bottom web, the blister provides total barrier protection. It is also easier to handle for the patient, eliminating the risk of losing or damaging the capsules, which was an issue with the previous pack format, a larger walleted tri-pack that required the patient to push the tablet through the blister pack lidding for access. As a result of the change, MSDA has seen a dramatic reduction in the number of impacted products found by patients, helping to reduce costs, while increasing the drug's efficacy.
Speaking about the award, head of the judging panel Dr Mark Caul, Technical Manager for Packaging at Tesco explained, "This particular drug needs to be available when the patient is probably in some distress, so making it easier to access is a major benefit. Also, with an ageing population any format which helps people with less dexterity is very positive."
In the category of Marketing & Design, Amcor Flexibles was awarded an Alufoil Trophy for Belmoca® coffee capsules. Belmoca®, a leading producer of beverages, have chosen Amcor Flexibles material to create a very special and eye-catching packaging for their five flavours of premium coffee as well as a milk portion: All portions are packaged in shiny, diamond faceted aluminium capsules in different colours. The special design of the capsules helps underlining and differentiating the high product quality and also perfectly complements the company’s promotional slogan "Belmoca® - a diamond in your cup." With the diamond shaped cups, Belmoca® can be well distinguished as a premium brand in the fast growing market for coffee capsules.
Dr Mark Caul confirmed the view of his jury colleagues, "When packaging can really reflect the quality image the manufacturer, and retailer, want to deliver with such a high impact, then it is clearly a great piece of design. Add the message which has been attached to this product and this capsule could not be more effective - a gem of an entry which deserved the award."
Apart from the strong marketing impact, the diamond faceting also brings additional strength to the capsules. The high barrier of the aluminium offers an excellent aroma protection and also allows for optimal storage of these rich aromas and tastes and thus guarantees the freshness of the product. The lid material for the coffee capsules is supplied by Amcor Flexibles as well.
Andrea Della Torre, R&D Director Pharma, Pet Food, Retort and Technical Foils at Amcor Flexibles Europe & Americas said, "We are honored to be distinguished as an Alufoil Trophy winner for both our Food and Pharmaceutical product ranges. In the Consumer Convenience category, EMEND® Tri-pack Formpack® is a new packaging solution that greatly increases patient acceptance and compliance, key factors for a medication used in association with anticancer medicines. This trophy recognizes our R&D teams’ relentless efforts to work closely with customers to influence better health outcomes for patients. The Alufoil Trophy in the category Marketing & Design for our Belmoca® capsules and lidding material rewards our continuous focus on innovation and our commitment to finding better and smarter ways to improve the end users experience."
About Amcor Flexibles Europe & Americas
With 68 plants in 21 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions. For more information visit www.amcor.com
Amcor (ASX: AMC) applies art and science to create responsible packaging solutions that enhance the products people use in everyday life. With global leadership positions in flexibles and rigid plastics packaging, Amcor continually innovates to find new and better ways to protect essential products such as food, beverage, pharmaceutical, medical, personal and household goods. Headquartered in Melbourne, Australia, Amcor employs 27,000 people worldwide and has operations across 43 countries. For more information visit www.amcor.com