Online retailer of technology products TigerDirect.com adding home decor, furniture categories to its offerings

Cindy Allen

MIAMI , April 3, 2014 (press release) – New TigerDirect Product Categories to Include Home Decor, Furnishings, Pool Supplies, and Luggage

TigerDirect.com has announced that they will be adding four unexpected product categories to their portfolio. Always dedicated to great prices and excellent customer service, the updated TigerDirect product portfolio will now include Home Decor, Furniture, Pool Supplies, and Luggage. This is a first for the much-celebrated online superstore.

Predominantly recognized for their great deals on cutting-edge technology, the TigerDirect brand has quickly become synonymous with being one of the most reliable retail websites, and is continually updating their equally-stocked brick-and-mortar locations. Now, TigerDirect is carrying over 35,000 SKUs in a wide variety of home-based products. In the home decor department, consumers can enjoy such trusted brands as Luxe Sleep, Oriental Weavers, and Surya for a complete selection of indoor and outdoor rugs, pillows, throws, bedding and window treatments. The selection of home furniture allows customers to own each and every home space, including bedroom, kids, living room and dining furniture from Atlantic, Modus, and Modway. Along with the array of outdoor patio and fire pits that span the entire California Outdoor catalog, TigerDirect is also offering pool supplies ranging from accessories, cleaners, pumps, toys, lighting and saunas, all from trusted brands like Blue Wave and Solaxx. Wrapping up the new categories is the luggage department, with over 1,000 SKUs in luggage sets, upright, carry-on and additional travel accessories by the industry’s most trusted brands like Travelpro, Ricardo of Beverly Hills, Samsonite and Travel Choice.

“We at TigerDirect are thrilled to be testing several new marketplaces with our home-based category additions,” said Steven Leeds, Director of Marketing. “TigerDirect is dedicated to offering top-of-the-line products by well-respected brands to meet the home needs of our consumer, while continuing to satisfy their technology needs all under one roof.” The substantial addition of these four categories marks TigerDirect’s ongoing commitment to optimizing the shopping experience without unnecessary mark-ups.

Staying ahead of the competition as the go-to spot for all things tech- and now four new categories- TigerDirect’s expanded product offering is another example of the online superstore’s dedication to being on top of trends for customer satisfaction, and using innovative technologies for the best shopping experience. In addition, TigerDirect offers consumers free ground shipping on many selected products within these new categories. No longer only the spot for great tech, TigerDirect is now the home for fantastic deals on home decor, patio furniture, pool supplies, and so much more.

About TigerDirect: For over 25 years, TigerDirect.com has served the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. TigerDirect.com is a subsidiary of Systemax Inc. (NYSE: SYX).

About Systemax Inc.: Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer components and supplies, consumer electronics and industrial products through a system of branded e-Commerce websites, retail stores, relationship marketers and direct mail catalogs in North America and Europe. The primary brands are TigerDirect, MISCO, WStore and Global Industrial.

Contacts

For TigerDirect
The Workshop Collective
Megan Pope, 323-397-5667
megan@workshopcollective.com

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