G. Willi-Food International announces entry into soft drinks market with Israeli launch of 'Green Cola' brand, a kosher carbonated soft drink naturally sweetened by stevia plants
April 2, 2014
– G. Willi-Food International Ltd. (NASDAQ: WILC) ("Willi-Food"), a global company that specializes in the development, marketing and international distribution of kosher foods, today announced its entrance in to the soft drinks market and its launch in Israel of the "Green Cola" brand, a kosher carbonated soft drink naturally sweetened by stevia plants.
Green Cola has been marketed by EPAP S.A, a private Greek company, since 2012, and it is positioned as a specialized product in the diet soft drink market. Green Cola is EPAP S.A's leading brand product and is currently sold in Greece, Cyprus and Australia. The diet soft drink contains several nutritional benefits compared to competing soft drinks in the market. It is naturally sweetened from the stevia plant extracts, and does not contain any sugar. Also, the caffeine in Green Cola is derived from a natural source, green coffee beans, and there are no perservatives in Green Cola. A can of Green Cola contains two calories and does not contain aspartame or any other artifical sweetner.
Mr. Zwi Williger, Chairman of Willi-Food commented, "In order to compete with Coca-Cola, Pepsi Cola and RC Cola, much effort is needed to enter into the crowded market, and so we have decided to pursue a product not currently available in Israel. In the beginning, we considered developing a private brand and through our search we uncovered this new innovative brand. We believe that stevia is a leading trend in the food product industry and will be an international hit in the near future. Stevia, as a natural sweetener, has emerged as a very popular sugar alternative in the food product industry. With the launch of Green Cola, we are providing the consumer an innovative new product that emphasizes our direction to promote healthy, nutritional products that do not compromise our desire to maintain a quality of taste."