Pinkberry announces entry into Japanese market, the 20th country that frozen yogurt chain has expanded into

Nevin Barich

LOS ANGELES and TOKYO , March 31, 2014 (press release) – Pinkberry and Royal Holdings to Bring Superior Frozen Yogurt Experience to Japan

Pinkberry's entry into Japan underscores the retailer's commitment to continued global expansion. Japan is the 20th country to embrace Pinkberry's signature taste profile and one-of-a-kind experience.

Pinkberry sought a franchisee who shared like-minded values dedicated to maintaining the highest standards of quality and customer service. For the Japan market, Pinkberry selected Royal Holdings who operates 722 restaurants across several brands, both full service and QSR concepts.

"Critical to opening in Japan was to find a local partner who shared our values and was singularly focused on exceeding customer expectations day in and day out. We are proud to be working with the Royal Holdings team," said Ron Graves, chief executive officer of Pinkberry.

Royal Holdings embodies Japan's food culture and Japanese spirit of hospitality. The partnership provides unique growth opportunities in the market for both traditional stores and non-traditional venues, with an initial development plan for 50 stores.

About Pinkberry

Pinkberry launched in West Hollywood, Calif. in 2005 as the original brand that reinvented the category and now has more than 250 stores worldwide in 20 countries. Today, Pinkberry continues to delight everyone we serve with an experience made up of distinctive product, outstanding service and inspirational design. Pinkberry creates one of a kind, light and refreshing treats with an uncompromising commitment to quality. Pinkberry continues to lead the frozen yogurt category in international expansion. For more information on Pinkberry, visit www.pinkberry.com or on Facebook www.facebook.com/pinkberry or Twitter @pinkberry.

About Royal Holdings

Royal Holdings is involved in a wide range of businesses throughout Japan, from operating restaurant chains, specialty restaurants, hotels, contract food services for large scale facilities to providing air catering services. Royal Holdings started with air catering business 60 years ago, when Japan launched its first domestic flight service after the war. Royal Holdings always develops businesses that lead the market to a new era and it was the first company in the food and hospitality industry listed on the Tokyo Stock Exchange. Royal Holdings generates revenue of 1.2 billion US dollars yearly and is an integrated food company leading the food and hospitality industry. For more information, please visit http://www.royal-holdings.co.jp/co/pdf/download/profile_en.pdf

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