Amira Nature Foods announces distribution of Amira branded rice in Heritage Retail stores in India
DUBAI, United Arab Emirates
March 31, 2014
– Amira Nature Foods Ltd (the “Company”) (ANFI), a leading global provider of packaged Indian specialty rice, announced the distribution of Amira branded products in Heritage Retail stores. Founded in 1992, Heritage Retail is a unique chain of 68 retail stores promoted by Heritage Foods, a leading dairy brand in South India, and one of the fastest Private Sector Enterprises in India. Amira will sell four varieties of branded basmati rice in the Heritage stores including AMIRA Extra Long Basmati Rice, AMIRA Indian Basmati Rice, AMIRA Good Length Day to Day Basmati Rice, and AMIRA Daily Fresh Basmati Rice.
“We are pleased to further expand Amira’s distribution in India with the addition of Heritage Retail and their focus on the providing a superior shopping experience to the modern Indian consumer,” stated Karan A. Chanana, Chairman and Chief Executive Officer. “We believe our premium quality, Amira branded Basmati rice will resonate well with the Heritage consumer shopping for fresh and healthy food products.”
About Amira Nature Foods
Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States. For more information please visit www.amira.net.
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