Japan's ice cream market saw 2% growth in 2012 and 2013 as major players concentrated their campaigns on leading brands, Euromonitor says

UNITED KINGDOM , March 21, 2014 () – Ice cream saw steady 2% growth in both 2012 and 2013. Major players concentrated their campaigns on their leading brands, particularly because 2013 was an anniversary year for most of these major brands. This marketing strategy contributed to the steady growth of ice cream sales. The companies also launched crossover products from well-known brands in other categories, such as snacks, confectionery and soft drinks, to attract new customers. Convenience stores also expanded the sales of their...

Euromonitor International's Ice Cream in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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