HarperCollins rebrands popular culture and entertainment segment It Books as Dey Street Books; to debut with titles publishing in the fall, segment will broaden original brand's repertoire to include narrative nonfiction, self-help, and more

Aimee Bellah

NEW YORK , March 13, 2014 (press release) – William Morrow, an imprint of HarperCollins Publishers, announced today that its popular culture imprint, It Books, is being rebranded as Dey Street Books. The name, inspired by HarperCollins' relocation to downtown Manhattan this spring, will debut with titles publishing in Fall 2014, a list that includes books from Alan Cumming, Gene Simmons, Neil Strauss, and Amy Poehler.

Founded in 2009, It Books has published an impressive array of New York Times bestselling authors including Justin Halpern, Regis Philbin, Steven Adler, Susan Lucci and many more. Upcoming titles include Unbreak My Heart by Toni Braxton, President Me from Adam Carolla, 10% Happier from Dan Harris, Dirty Daddy from Bob Saget, and Love Sex Again by Dr. Lauren Streicher. All books published under the It Books imprimatur will eventually transition to become Dey Street Books titles.

It was in the very same building that will become HarperCollins' new home at Broadway and Dey Street--that the first transcontinental telephone call was made over a century ago. In that spirit of connectivity, Dey Street Books is dedicated to linking authors and their readers through innovative marketing and publicity platforms, while cultivating a strong and successful list of nonfiction projects that cover all categories—from memoir and music, to narrative nonfiction, self-help, and beyond. We intend to build on our already extraordinary list by increasing the breadth of our books and our readership.

Dey Street Books will be directed by Lynn Grady, Senior Vice President and Publisher. "While It Books has developed a terrific track record with publishing national bestsellers in the pop culture space, our goal with Dey Street Books is to broaden our program without losing our core area of focus. Our list will be defined by books from authors who provoke, inspire, educate, or entertain. With our experienced and engaged editorial staff, and our top notch marketing and publicity team, we will strive to bring the best books by the best authors to the broadest possible audience," says Grady.

"I have high hopes for Dey Street Books and the team Lynn has put together," said Michael Morrison, President and Publisher of HarperCollins. "By broadening the publishing program, I'm convinced they will reach more readers while maintaining their focus on each individual book."


ABOUT HARPERCOLLINS PUBLISHERS:

HarperCollins Publishers, one of the largest English-language publishers in the world, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NNC, NNCLV). Headquartered in New York, HarperCollins has publishing groups around the world in the US, UK, Canada, Australia, New Zealand, and India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, narrative nonfiction, mystery, romance, reference, pop culture, design, health, wellness, and religious and spiritual books. With nearly 200 years of history, HarperCollins has published some of the world's foremost authors, including winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery Medal, and the Caldecott Medal. HarperCollins is consistently at the forefront of innovation, using digital technology to create unique reading experiences and expand the reach of its authors. You can visit HarperCollins Publishers online at: http://www.harpercollins.com

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