Executives at mass-market chains could take cue from Hispanic grocers in appealing to customers, providing shopping experiences online retailers can't match, via color, music, displays, human connection, excellent service, says retail expert
March 11, 2014
– WHAT: GlobalShop 2014, world's largest annual event for retail design and shopper marketing
WHEN: March 18-20, 2014
WHERE: Mandalay Bay Convention Center, Las Vegas
WHO: Lee Peterson of WD Partners to present on what Hispanic consumers want in a shopping experience on Wednesday, March 19 at 3:00 p.m. at Breakers CDIJ in the Mandalay Bay Convention Center.
Peterson is available for interviews on March 18-19 as well as via phone
WD Partners, a customer experience expert for global brands, will share key insights about what Hispanics want in an in-store shopping experience that online shopping can't provide at GlobalShop 2014.
Lee Peterson, executive vice president of creative services at WD Partners, will look at what Hispanic consumers want in a shopping experience and present a roadmap for physical stores to beat online retailers in his presentation, What Amazon Can't Do for the U.S. Hispanics. His presentation is based on a recent white paper by WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future."
"Executives at mass-market chains could learn a thing or two by visiting their neighborhood Hispanic grocer. Color, music and beautiful displays of produce and flags of the world," said Peterson. "This is a shopping experience not only bold in emotion and energy, but rich in human connection and top-rate customer service."
At WD Partners, Peterson leads a group of more than one hundred researchers, retail designers, and digital specialists developing retail innovations for such clients as Walmart, Gatorade, Best Buy, Safeway, Scotts, Huntington Bank and Frito-Lay. His opinions have appeared in The Wall Street Journal, The New York Times, Forbes, The Washington Post and on American Public Media's "Marketplace," as well as in the retail and design trade media. He is currently serving on the editorial board of VM+SD, and the BrainTrust at RetailWire.com.
About WD Partners:
With a global team of more than 350 designers, strategists, researchers, architects and engineers, WD innovates the customer experience for multi-unit food and retail brands. WD serves a variety of industries, including box and specialty retail, CPG, foodservice, grocery, and convenience. Some of the major brands we work with are The Home Depot, Whole Foods Market, Samsung, CVS, Emart, Finish Line, Fossil Inc., Luxottica, Tim Hortons, Wendy's International, and Electrolux. In business for 46 years, WD has locations in Columbus, Charlotte, Halifax, Irvine, Kuala Lumpur, Mumbai, Phoenix, Providence, San Francisco, and Toronto. For more information, visit www.wdpartners.com.
Media Contact: Kristin Deuber, Gallagher Consulting Group, (614) 975-4186, firstname.lastname@example.org
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SOURCE WD Partners