Elizabeth Arden announces launch of new Elizabeth Arden RX skin-care line, available exclusively in physician offices
March 7, 2014
– Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty products company, announces the launch of its new Elizabeth Arden Rx skincare line, which will be available exclusively in physician offices. This is consistent with the Company’s omni-channel growth strategy of selling and marketing Elizabeth Arden branded products in the prestige retail, spa and now the professional skincare market.
“Our core target is actively shopping in all skincare distribution channels,” said E. Scott Beattie, Chairman, President and Chief Executive Officer of Elizabeth Arden, Inc. “Given our portfolio of efficacious prestige skincare products and spa-based brands, through our unique association with the Red Door Spas, we have an exciting opportunity to further build Elizabeth Arden equity by expanding into the medical professional channel. Expanding the Company’s efforts to reach its target consumer in a credible, science-based environment is a strategic and logical next step for us.”
Through the Company’s investment in US Cosmeceutechs, LLC (USC), a skin care company that develops and sells skin care products into the professional dermatology and spa channels, and its Chief Executive Officer Joe Lewis, the Company designed the new Elizabeth Arden Rx skincare line for exclusive distribution in physician offices. A key pillar to Elizabeth Arden’s multi-channel growth strategy, Elizabeth Arden Rx marks the company’s official entry into the global professional skincare market.
Joe Lewis first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage,® which has gone on to win more than 160 international beauty awards. Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world’s most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007.
“I’m extremely excited about the partnership,” said Joe Lewis. “The combination of USC’s R&D technology and global professional skincare heritage with Elizabeth Arden’s technology portfolio and aesthetic formulation expertise, is a winning strategy not only for physicians and skincare professionals, but for their patients seeking the most efficacious product formulations that deliver the best results.“
Yesterday, the company announced the first of the product line up, Triple Protection Factor Broad Spectrum Sunscreen SPF 50+ (TPF 50), in tandem with the publication of a clinical study on the product in the Journal of Drugs in Dermatology. TPF 50, a groundbreaking new anti-aging product, was developed based on a unique combination of protective ingredients including a DNA Enzyme Complex, a highly potent protein protection Antioxidant Complex and broad spectrum SPF 50+ sun protection. The study finds TPF 50’s revolutionary skin protection technology to reduce the effects of sun damage associated with skin aging and non-melanoma skin cancer.1 To view the TPF 50 announcement, please click: http://prn.to/1fDWXr9. To view the clinical study, please click: http://bit.ly/1hQarid
About Elizabeth Arden
Elizabeth Arden, Inc. is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine Cologne.
1 If used as directed with other sun protection measures, decreases the risk of skin cancer and early skin aging caused by the sun. Sun protection measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: limit time in the sun, especially from 10 a.m. – 2 p.m., wear long-sleeved skirts, pants hats and sunglasses. Reapply at least every 2 hours and use a water resistant sunscreen if swimming or sweating.
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