Diageo partnering with Philippines-based liquor manufacturer Emperado to incorporate brands such as Johnnie Walker and Smirnoff into nation
March 6, 2014
(Business Monitor International)
– News: Philippines-based liquor manufacturer Emperador has inked a deal with UK-based beverage company Diageo to incorporate brands such as Johnnie Walker and Smirnoff into the Philippines. 'The partnership signals the opportunities for growth in the alcohol drinks sector driven by the Philippines' thriving economy and a rapidly growing middle class that is expected to almost double by 2020,' said Emperador (Drink Business Review). However, any details related to the transactions were not disclosed by either company.