Einstein Noah announces launch of Honey Smoked Salmon sandwich, featuring salmon on bagel with tomato cucumber relish and spread of double-whipped onion and chive shmear; company currently doing buy-one-get-one-free offer for sandwich for limited time

Nevin Barich

LAKEWOOD, Colorado , March 5, 2014 (press release) – Einstein Noah Restaurant Group, America’s fresh-baked bagel leader, is pleased to introduce a new premium Honey Smoked Salmon sandwich to kick off Lent. The new Honey Smoked Salmon joins the signature Nova Lox sandwich which has become a guest favorite at Einstein Bros.® Bagels and Noah’s New York Bagels® restaurants nationwide. The new Honey Smoked Salmon is served on a fresh-baked bagel with tomato cucumber relish and a spread of double-whipped onion and chive shmear.

“Our Honey Smoked Salmon Sandwich provides our guests with a healthy and delicious option for a wholesome meal on the go,” said Glenn Lunde, chief concept officer for Einstein Noah Restaurant Group. “This product is part of our ongoing strategy to innovate with premium ingredients that provide our guests with attractive alternatives to fast food for both breakfast and lunch.”

Einstein Noah invites guests to come into participating locations nationwide and try its new Honey Smoked Salmon Sandwich with a buy one and get one FREE offer. Guests can visit Einstein Bros Bagels or Noah’s New York Bagels website to download a coupon to print or present on their mobile device at participating restaurants.

For full menu, online catering orders or a location nearest you, please visit www.einsteinbros.com or www.noahs.com, and find us on Facebook and Twitter.

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About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick-casual segment of the restaurant industry that operates, franchises and licenses locations under the Einstein Bros.®, Noah's New York Bagels® and Manhattan Bagel® brands. The Company's retail system consists of over 860 restaurants in 43 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

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