Williams-Sonoma's PBteen subsidiary launches The Stylehouse design blog, aimed at teen, tween audiences
February 27, 2014
– The Stylehouse is a Design Destination for Teens to Gather Ideas to Inspire Their Space, Their Style and Their Lives.
-PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today unveiled its proprietary blog, The Stylehouse. The vision of the blog is to give tweens and teens a place to find design inspiration and fuel their budding imaginations for home décor. The Stylehouse aims to help teens gather fresh ideas for their space, their style and their lives. To celebrate the blog’s launch, teens are invited to visit The Stylehouse today through March 14th and enter for a chance to win a $500 PBteen gift card.
The Stylehouse encompasses a variety of aspects in a typical teen's life – from making your bedroom feel all your own, to finding great gifts for your best friends and even maximizing space in your dorm room. Content will be created by PBteen editors, brand ambassadors and carefully curated blogger partnerships.
The blog will focus on four primary channels:
Decorate – roundups of personal style and DIY project ideas; inspiration from the PBteen design team on home décor and trends
Celebrate – festive ideas for seasonal holidays and life events such as graduation, prom and sweet sixteen
Dorm – all things dorm, including dorm tours, editorial content from current college students and recipes for dorm-friendly meals
Behind the Scenes – career profiles of PBteen employees, sneak peeks at catalog shoots and PBteen stylist tips
“The Stylehouse is a natural extension of the PBteen brand that allows us to connect with our teen customers in a thoughtful relevant way,” said Sandra Stangl, president of Pottery Barn Brands. “We hope The Stylehouse will provide an engaging experience for tweens and teens where they will be encouraged to explore their creativity and unique personal style.”
Visit The Stylehouse at http://blog.pbteen.com.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at sixteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Design Studio and The Stylehouse. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and Tumblr PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 595 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 27 stores in the Middle East.
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