Three new Burger King restaurants to open in French West Indies in 2014, with first location scheduled to open in April

Nevin Barich

MIAMI , February 27, 2014 (press release) – Burger King Worldwide, Inc. Continues to Diversify Global Restaurant Portfolio in 2014

Burger King Worldwide, Inc. (BKW) and ADM Food Services, a BURGER KING® franchisee, announced today the establishment of three new restaurants to expand the BURGER KING® brand presence in the French West Indies. Providing a positive guest experience in a comfortable and inviting dining environment, the new restaurants will be located in Le Lamentin, Fort-de-France and Guadeloupe, which are projected to open in April, September and December 2014, respectively.

"Bringing the BURGER KING® brand back to Martinique reinforces our commitment to further strengthening our regional and global restaurant portfolio," said Jose Dias, president, BKW Latin America and the Caribbean. "ADM Food Services has excellent local, cultural and food service business expertise and we look forward to a strong opening and brand presence in the region."

The first new BURGER KING® restaurant is expected to open on April 1, 2014 in Le Lamentin at the Aimé Césaire International Airport.

"We feel this is a strategic location for a BURGER KING® restaurant and an extraordinary showcase for the brand," said Arnaud Monplaisir, general manager, ADM Food Services. "For this first restaurant, ADM Food Services will be supported by the SERVAIR Group, an international specialist in airline catering and airport catering spaces as well as the Monplasir Group, whose focus in tourism, food catering, and waste management will be key in boosting performance in the local market."

"We are extremely proud to be able to bring BURGER KING® restaurants to the region," added Delphin Monplaisir, president, Monplasir Group. "We have already seen tremendous interest generated on Facebook in anticipation of the iconic brand`s return to Martinique."

ADM plans to create an average of 40 jobs per restaurant and to use local business partners - suppliers, construction and transportation companies - in developing the BURGER KING® brand locally. Additionally, in agreement with BKW, ADM Food Services intends to continue its rapid development and open four additional restaurants in the French Antilles by the end of 2015.

Throughout the next few months, ADM Food Services will work together with BKW to set up the supply chain in Martinique, Guadeloupe and French Guyana and execute a roll-out plan to establish BURGER KING® restaurants across the territories.

About Burger King Worldwide

Founded in 1954, BURGER KING® (BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 97 countries and territories worldwide. Approximately 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company`s website at www.bk.com or follow us on Facebook and Twitter.

About ADM Food Services

ADM Food Services was created and is co-managed by Arnaud and Delphin Monplaisir. It`s a young company whose sole purpose is to operate and manage BURGER KING® restaurants. This company will develop the BURGER KING® brand in Martinique, Guadeloupe and French Guyana. Arnaud and Delphin`s experience in various projects including in the food retail industry has allowed them to gain the experience and knowledge of the local market. 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.