RPC Superfos FlakeFree add-on for paint containers, lids offers granular texture on inside of packaging to prevent dry flakes from falling into content

Elyse Blye

TAASTRUP, Denmark , February 27, 2014 (press release) – Choosing RPC Superfos FlakeFree® for paint containers and lids makes decorating easier for customers in both the professional and DIY markets.

The problem occurs when reopening a container and was identified as an issue by 97 per cent of respondents in RPC Superfos’s market research. Paint dries up on the rim and lid of the container and flakes fall into the paint, resulting in a poor quality.

RPC Superfos’s award-winning FlakeFree® containers and lids have a granular texture on the inside, which prevents dry flakes from falling into the content no matter how many times a container is opened and reclosed.

“The development of FlakeFree® is based on a real problem among painters, documented in a market study we made as part of the innovation process. It eliminates flakes and the moments of irritation which they can trigger,” says Jørgen Bitsch, RPC Superfos General Sales Manager.

“Another aspect is that it saves a lot of paint since the painters can use all the paint in a container instead of having to throw away remains that have been spoiled by flakes. By choosing our quality containers with a FlakeFree® texture, paint producers can offer the end users an even higher paint quality – but they can also help to minimise waste.”

In addition to the special FlakeFree® feature, RPC Superfos plastic containers offer brands several other advantages. Plastic makes the pack safe, user-friendly and convenient, while the strong design and flexible material make it suitable for tinting machines. Easy stacking, opening, handling and transportation are other clear benefits.

FlakeFree® is available for various RPC Superfos paint containers and lids – SuperCube, SuperFlex and SuperLift – or as part of a customised packaging solution.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.