Beer sales in Bulgaria fall 1% to 5.1 million hectoliters in 2013, according to industry union; nation's brewers' combined sales revenues down 11% over past five years
February 27, 2014
– The Union of Bulgarian Brewers (UBB) said on Thursday its members’ combined beer sales fell 1.0% to 5.1 million hectolitres (hl) in 2013.
Bulgarian brewers’ combined sales revenues have dropped 11% for the past five years, UBB said in a press release, quoting data from the global financial consultancy Ernst & Young.
UBB’s members hold 95% of the beer market in Bulgaria.
Beer producers invested a combined 56.7 million levs ($40 million/29 million euro) in fixed assets in 2013, according to the union.
The spending involves investments in reconstruction and upgrade in local breweries, as well as in construction of new facilities, resulting in the optimisation and expansion of the production capacity of UBB’s members, the union said in a press release.
Brewers increased their combined product portfolio by three new variations of traditional brands and 11 new packagings of beer.
PET bottles accounted for 60.5% of 2013 beer sales versus 25.5% for glass containers and 8.5% for cans.
The members of UBB are Kamenitza, owned by StarBev, Carlsberg Bulgaria, part of Danish brewer Carlsberg, Zagorka, part of Dutch group Heineken, as well as locally-owned brewers Boliarka VT, Britos and Lomsko Pivo.
(1 euro=1.95583 Bulgarian levs)
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