WhiteWave Foods' Horizon brand announces launch of six new Horizon Mac & Cheese products

BROOMFIELD, Colorado , February 25, 2014 (press release) – Horizon®, a leading national organic dairy brand, today announced the launch of six new Horizon Mac & Cheese products. These new macaroni & cheese products mark an important step in the brand expanding outside of the dairy case. Available in organic and made with organic varieties, Horizon Mac & Cheese products provide a new way for families to enjoy the goodness of organic and the Horizon brand they have come to know and trust.

“Horizon Mac & Cheese is an ideal option for families who love the taste and convenience of macaroni & cheese, but want to trade up to options with organic ingredients, that are free of high fructose corn syrup, artificial flavors, colors and preservatives and that are made with non-GMO ingredients,” said Mike Ferry, Horizon president. “It is gratifying to expand the trusted Horizon brand beyond the dairy case with these new macaroni & cheese products to offer busy families more choices when it comes to a staple loved by kids and parents alike.”

All of the new Horizon Mac & Cheese products fall on the organic spectrum and are regulated by the USDA’s National Organic Program, and the labels on the new products clearly designate which are organic and which are made with organic. The organic varieties carry the USDA Organic Seal and contain at least 95 percent certified organic ingredients, while the made with organic products contain at least 70 percent certified organic ingredients. All Horizon Mac & Cheese products are produced without genetically modified (GMO) ingredients and all are made with real, Horizon organic cheese.

Horizon Mac & Cheese products are available in six new varieties:

USDA-Certified Organic Horizon Mac & Cheese Products:

Horizon Organic Mac & Cheese – Shells & White Cheddar Cheese

Horizon Organic Mac & Cheese – Macaroni & Mild Cheddar Cheese

Made With Organic Horizon Mac & Cheese Products:

Horizon Mac & Cheese – Pasta Cows & Mild Cheddar Cheese

Horizon Mac & Cheese – Shells & White Cheddar Cheese

Horizon Mac & Cheese – Macaroni & Mild Cheddar Cheese

Horizon SuperMac & Cheese – Macaroni & Mild Cheddar Cheese (with 12g protein per serving)

Horizon Mac & Cheese products will join Horizon’s existing organic dairy offerings to complement the brand’s delicious and nutritious products. Horizon remains committed to providing consumers with the high quality, great-tasting organic dairy choices that remain at the core of the Horizon brand. Horizon will also continue its long tradition of supporting organic dairy and the more than 600 family farmers who produce 93 percent of the brand’s organic milk.

Available in grocery stores nationwide, Horizon Mac & Cheese products can be found near similar products in dry grocery aisles. More information and a store locator tool are available at www.horizonfamilyfavorites.com.

About Horizon

Horizon believes the choice for a healthy family and a healthy planet should be an easy one. Horizon offers a delicious variety of certified organic dairy products to satisfy a broad range of consumer needs, and offers pantry staples such as Mac & Cheese. Horizon’s commitment to a healthier planet includes offsetting the energy used to produce its products with clean, renewable wind power. Horizon works with nearly 700 active and transitioning family farmers across the U.S. Founded in 1991, Horizon was a pioneer in the organic industry, the first company to supply organic milk nationally, and remains committed to providing great-tasting dairy products that make it easy for moms to provide nutritious options for their kids. For more information about Horizon’s organic dairy products, visit www.horizondairy.com.

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