Flowers Foods' Tastycake brand announces launch of limited-edition Birthday Kake Cupcakes in celebration of brand's 100th anniversary; product features confetti cake with chocolate-flavored icing and multi-colored sprinkles, is available in 12-count packs

Nevin Barich

PHILADELPHIA , February 25, 2014 (press release) – Iconic snack cake brand commemorates centennial anniversary with USO partnership and Birthday Kake Cupcakes

One hundred years ago, on February 25, 1914, a baker and an egg salesman opened a bakery in Philadelphia and began selling delicious small cakes. That bakery's now famous Tastykakes are still the sweet treat of choice for Philadelphians and a growing legion of fans around the country. To mark its centennial, Tastykake is celebrating with a yearlong "Birthday Moments" initiative in partnership with the USO and new, limited edition Birthday Kake Cupcakes.

Joining forces with the USO, a private, nonprofit organization with a mission to lift the spirits of America's troops and military families, is a perfect way for Tastykake to celebrate its centennial. The company has a long history of military support. During World War II, the bakery shipped snack cakes to employees stationed overseas, and the tradition of sending Tastykakes to America's troops continues today.

"Our 'Birthday Moments' initiative supports the USO's ongoing 'Every Moment Counts' campaign, which calls on America to show its support for our military by helping to create real, everyday moments, like birthdays, missed by troops and their families due to their service to our country," noted Paul Ridder, Tastykake president. "Throughout 2014, Tastykake will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives."

No 100th birthday celebration would be complete without a special cake, and Tastykake has created just that, which it is sharing with America. Tastykake's Birthday Kake Cupcakes combine festive confetti cake with chocolate-flavored icing and multi-colored sprinkles. The new cakes are available in 12-count multi packs and will hit store shelves on February 25, the day the first Tastykake hit stores 100 years ago.

"Operating any business for 100 years is no piece of cake—even for a bakery," Ridder said. "We believe our success comes down to a simple recipe—delicious, fun snack cakes, a focus on quality and freshness, an outstanding team, and, of course, our fans. Tastykake would not be here without the 100 years of support we've received from our community."

Tastykake will be holding a special birthday celebration in its hometown of Philadelphia. The city, as well as the state of Pennsylvania has declared February 25, 2014 "Tastykake Day," and the bakery plans to "Kake over" Philadelphia by making 100 deliveries of Tastykakes to local charities and first responders.

About Tastykake

A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets and other retail outlets throughout the East, Southeast, and Southwest. Celebrated for their freshness and quality, the line includes such classics as Krimpets, Kandy Kakes and Juniors, and new hits like Kandy Bar Kakes. One taste of a Tastykake and you'll know why they have been a favorite of many for 100 years. Tastykake is a brand of Flowers Foods, Inc. (FLO), one of the largest baking companies in the U.S. For more information on Tastykakes or Flowers Foods visit www.tastykake.com or www.flowersfoods.com.

About the USO

The USO lifts the spirits of America's troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.

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