Burger King to open new location in Brunei on Feb. 25

BRUNEI DARUSSALAM , February 24, 2014 (press release) – Burger King Worldwide, Inc Diversifies Global Restaurant Portfolio With Opening of New Restaurant in the Kingdom of Brunei 

Burger King Worldwide, Inc. (BKW) is proud to announce the opening on Tuesday February 25, 2014 of one BURGER KING® restaurant in Brunei Darussalam by the brand`s new franchisee, Sinofood Express.

"Establishing the BURGER KING® brand`s presence in Brunei exemplifies our commitment to strengthen our global restaurant portfolio," said Elias Diaz Sese, president, BK AsiaPac Pte. Ltd. "We believe that the Sinofood Express team has the business knowledge to build a strong brand presence in this market and we look forward to offering the same flame-grilled flavor guests know and love at BURGER KING® restaurants."

"We are immensely excited to partner with the BURGER KING® brand, a globally recognized restaurant chain. We have already seen tremendous interest generated among locals in anticipation of the restaurant opening and are pleased to be able to bring the iconic WHOPPER® sandwich and great BURGER KING® menu to Brunei Darussalam," said Sinofood Express.

The first BURGER KING® restaurant in Brunei will be situated in Wisma Raya, Jalan Sultan, Bandar Seri Begawan, in the heart of the country`s Central Business District. Sinofood Express believes that there is extreme potential in the heart of town, an area that has a large number of corporate offices and hosts a majority of the tourists that come into the country.

Over the next few years, Sinofood Express will work together with BK AsiaPac Pte. Ltd. to open additional BURGER KING® restaurants across the country.

About Burger King Worldwide, Inc.

Founded in 1954, BURGER KING® (BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 97 countries and territories worldwide. Approximately 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company`s website at www.bk.com or follow us on Facebook and Twitter.

Sinofood Express is the franchisee of BURGER KING® restaurants in Brunei Darussalam and was incorporated in June 2013. The company`s directors have more than 25 years of experience in running and managing food and beverage franchises in the Sultanate.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.