Bear Naked, owned by Kellogg subsidiary Kashi, announces launch of Bear Naked Honey Almond Protein granola

BATTLE CREEK, Michigan , February 19, 2014 (press release) – With 10 grams of protein and simple ingredients, new Bear Naked Honey Almond Protein is an epic mix of taste and nutrition

Fueling a passion to satisfy everyday adventurers, Bear Naked® granola is introducing a new naturally delicious flavor—Honey Almond Protein – made with immensely tasty soft-baked whole-grain oats, sweet honey and full roasted almonds. With 10 grams of protein per serving, Bear Naked Honey Almond Protein is the perfect on-the-go snack to nourish adventure-seekers who want to take their winter experiences to the next level.

"We know that our fans are increasingly looking for deliciously real foods that provide protein as a way to stay fueled and ready for whatever adventure they choose, whether they're hitting the slopes or the trail," said John King, Bear Naked marketing director. "We're passionate about creating natural, great-tasting foods that power active lifestyles and help you 'One Up' your adventures."

Longtime fans and partners of Bear Naked granola are professional athletes Chas Guldemond and Hannah Kearney. The granola brand was Hannah's and Chas's go-to snack while hitting the slopes as they prepared for the 2014 Olympic Winter Games in Sochi, Russia.

"I love that Bear Naked granola uses ingredients that I recognize on the label," said Kearney, a mogul superstar and Olympic gold-medal winner. "Eating right helped me take my training to the next level as I prepared to compete on the world's stage during the Winter Games."

"I'm a big fan of Bear Naked products and was stoked to hear they are introducing a new flavor with lots of protein," said slopestyle snowboarder Guldemond. "Fueling with Bear Naked granola before long practice runs helps me up my game."

Like all Bear Naked products, the new Honey Almond Protein flavor is made of natural ingredients that are minimally processed and free of hydrogenated oils, high fructose corn syrup and artificial preservatives. Available at retailers nationwide, the new flavor is sold in 11.2-ounce packages alongside eight additional popular granola flavors. Check out the new Bear Naked Honey Almond Protein granola by visiting BearNaked.com.

About Bear Naked

Bear Naked offers a full line of granolas, trail mixes and cookies featuring real ingredients you can see and recognize, like flavorful fruit, hearty nuts, nutrient-rich seeds and whole grains. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains and 100% pure and natural ingredients. Today, Bear Naked has evolved into a nationally-recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.BearNaked.com.

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