ITC receives approval for Indian trademark 'Bingo' for multiple food and beverage products

MUMBAI, India , February 17, 2014 () – ITC Ltd received approval from Office of The Trade Marks Registry on the trademark BINGO! (DEVICE) (2159842).

The description of the mark registered is "Cl.29 - Meat, fish, poultry and game, meat extracts, preserved, dried and cooked fruits including fruit chips, dried and cooked fruits and vegetables including ready to eat food made therefrom including potato crisps, potato flakes, potato fritters, potato chips, ultrathin wafers, vegetable soup preparations, soups and other preparations for making soups, tomato puree, tinned vegetables, dried and preserved vegetables, tinned fruits, preserved fruits, frozen fruits, processed peanuts, processed gram, preserved peas, apple puree, ground almonds, jellies jams fruit sauces, eggs, milk and milk products including yoghurts, edible oils and fats. Cl.30 - Coffee, tea, cocoa, sugar, rice and preparations made therefrom such as rice cakes, artificial coffee, flour and preparations made from cereals including ready to eat snack foods made from flour, atta, maida, rice, gram, corn, wheat including pasta, macaroni, pizzas, noodles, papad, wafers chips, crispy snacks, rice cakes, popcorn, cornflakes, maize flakes, oat flakes, vermicelli, spaghetti, tortillas, tacos, semolina, bread, gingerbread, cookies, biscuits, ultrathin biscuits, malt biscuits, crackers, pastry, and confectionery, lozenges, mint for confectionary, pepper mint sweets, marzipan, pralines, puddings, tarts, ices, honey, treacle, yeast, baking powder, salt, mustard, vinegar, sauces (condiments), spices, ice." It comes under Class 99 Trademark classification.

Application for the trademark was filed on June 14, 2011.

ITC Ltd is using BINGO! (DEVICE) (2159842) since April 30, 2010.

The Trademark was published in Journal No. 1621 on Dec. 30, 2013.

About the Company

ITC Limited or ITC is an Indian Public company Conglomerate (company) company headquartered in Kolkata, West Bengal, India. Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual turnover stood at $7 billion and market capitalization of over $33 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and was rechristened to '''Indian Tobacco Company''' in 1970 and then to I.T.C. Limited in 1974.The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completed 100 years on 24 August 2010.ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.


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