Kent Precision Foods Group's Frostline Frozen Treats brand updates logo and packaging; new logo's background is unique shade of blue with white, fluffy lettering that signifies fun-to-serve, dreamy-textured soft serve ice cream

Elyse Blye

ST. LOUIS , February 13, 2014 (press release) – Frostline® Frozen Treats, a dry mix, foodservice brand from Kent Precision Foods Group (KPFG) recently updated its logo and packaging. The new look began with revamping the soft serve brand's logo, packaging, sales support material as well as creating a new tagline for the product line – The Perfect Frozen Treat™.

Up until now, Frostline® had many logos, taglines and brand styles. Last year, a decision was made to create a fresh new logo and create a tagline that would encompass the strengths associated with the brand. The new logo’s background is a unique shade of blue with white, fluffy lettering that signifies a fun-to-serve, dreamy-textured soft serve ice cream. The new slogan, The Perfect Frozen Treat™, comprises the product line’s assets from consistent product quality to shelf stability to positive reputation with operators. The only change is the new look, new packaging and a renewed commitment to flavor and product innovation.

“We are excited to bring a new look to this line of popular frozen treats,” stated Jamie Schwartz, marketing manager, Kent Precision Foods Group. “The brand’s new look communicates freshness and accentuates the high quality and profitability of this line of products. We are committed to continuing our innovation of the frozen treat line to bring operators profitable solutions for their business.”

KPFG’s Foodservice division offers two brands of soft serve mixes, Frostline® Frozen Treats and Dole® Soft Serve. Both brands offer a dry soft serve mix that works in all commercial soft serve machines. Cafeterias, restaurants, frozen yogurt franchises, amusement parks, cruise ships, and specialty frozen beverage businesses purchase soft serve mixes to provide soft serve to their customers.

About Frostline®, DOLE® Soft Serve and Kent Precision Foods Group

Frostline® has been a soft serve solution for businesses for over 40 years. Businesses with multiple machines or who sell seasonal flavors utilize Frostline® Flavor Packets to expand their frozen dessert menu 17 or more times. Additionally, the brand offers a dry smoothie base mix, Simply Smoothies™ and frozen cappuccino and shake mixes. DOLE® Soft Serve has partnered with KPFG for over 17 years. The brand offers seven flavors that are free of dairy, fat, cholesterol, gluten, and lactose.

Kent Precision Foods Group, http://www.precisionfoods.com, is a dry-blending and packaging food company specializing in providing finished products for customers in the foodservice, industrial and consumer products businesses. Customized products produced vary widely and include salad dressing mixes, frozen desserts, seasoning blends, stuffing mixes, seasoned rice and sauces.

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