Reed's announces appointment of David Williams to interim CFO, effective immediately; company also announces resignation of COO Thierry Foucaut, who is pursuing other interests

Nevin Barich

LOS ANGELES , February 11, 2014 (press release) – Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that effective immediately David Williams has been engaged to assume the role of interim CFO for Reed's, Inc. Mr. Williams is a Certified Public Accountant with nearly twenty years' experience as CFO, Controller, and Auditor providing expertise to public, private and non-profit companies. Mr. Williams has extensive public accounting experience including acquisitions and SEC reporting. His prior work included being CFO and In-House Counsel for Fluid Media/Mood Media (TSX: MM) (LSE AIM: MM), a $500 million dollar public company.

Chris Reed, Founder and Chief Executive Officer of Reed's, Inc., commented, "We are excited that David has joined Reed's in the capacity of interim Chief Financial Officer. In addition to his financial and analytical acumen, we are impressed with David's operational experience and background in law and negotiations."

Additionally, the Company today also announced that Thierry Foucaut has resigned as the Company's Chief Operating Officer to pursue other interests.

Chris Reed further commented, "We thank Thierry for his contributions to Reed's over the past seven years and wish him well in his future endeavors. As our business continues to expand, we are strategically evaluating and reformulating the roles and responsibilities of our senior management team. I'm using this time of transition to refine the way we manage the company. We have a great team here at Reed's that have been on board for many years and are making this transition very smooth."

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

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