Indonesia International Furniture Expo on March 11-14 expects to host 700 exhibitors and more than 5,000 guests from 110 countries; show will feature natural materials and traditional craftsmanship

Aimee Bellah

HONG KONG , February 10, 2014 (press release) – The Indonesia International Furniture Expo (IFEX) will be held from 11-14 March 2014 at Jakarta International Expo

 The exhibition will completely fill all the seven halls of the Jakarta International Expo venue, with additional exhibit space and themed pavilions being accommodated in three temporary structures. A total of 700 companies will exhibit in the exhibition. Exhibits cover the entire range of furniture, furnishings and furniture materials, with a particular focus on natural materials, craftsmanship and traditional designs.

IFEX is organised by UBM Asia's Indonesian subsidiary, PT Pameran Niaga Indonesia and is hosted by the Indonesia Furniture Association, AMKRI. Mr. Christopher Eve, Senior Vice President of UBM Asia Ltd, comments, "Indonesia's strong economic growth, vast population and enormous furniture industry make it a very exciting market for both buyers and sellers of furniture, fittings and equipment. IFEX is strategically timed in the spring cycle of furniture exhibitions in the Southeast Asian region that commences with UBM's MIFF exhibition in Kuala Lumpur in early March. We expect a large number of international buyers to visit IFEX and source high quality and original products that they will not find anywhere else."

IFEX 2014 is expected to attract more than 5,000 international buyers from 110 countries around the world. Mr. Soenoto, Chairman of the Indonesia Furniture Association, remarked, "International buyers will find a rich diversity of modern and traditional designs from Indonesian furniture manufacturers. In particular, our use of natural materials from renewable sources of wood, rattan and bamboo will meet the needs of even the most discerning consumers."

1. About UBM Asia (http://www.ubmasia.com/)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong, UBM Asia operates in 25 cities with 30 offices and over 1,400 staff. UBM organises several major furniture exhibitions including Furniture China in Shanghai, Malaysian International Furniture Fair in Kuala Lumpur, and the Index furniture fairs in India.

2. About Indonesia Furniture Association AMKRI (www.amkri.org)

AMKRI is non-profit organization comprised of companies that are engaged in the furniture and handicraft industries. The Association encourages the development of innovation and creativity of Indonesian manufacturers of furniture and handicrafts, principally wooden and rattan-based products.

3. About UBM plc (www.ubm.com)

UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com

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