Green Mountain Coffee, Krispy Kreme reach multi-year agreement to offer Krispy Kreme K-Cup coffee packs for GMC's Keurig brewing system; packs will be launched by end of 2014

WATERBURY, Vermont and WINSTON-SALEM, North Carolina , February 10, 2014 (press release) – Green Mountain Coffee Roasters, Inc. and Krispy Kreme Announce Multiyear Partnership

Green Mountain Coffee Roasters, Inc. (GMCR) (GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, and Krispy Kreme (KKD), a global retailer of premium-quality sweet treats, announce the companies have reached a multiyear agreement to bring Krispy Kreme® signature coffee to K-Cup® packs for the Keurig® brewing system.

The companies plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup® packs for Keurig® brewers by the end of 2014. The new Krispy Kreme K-Cup® packs will be available at Keurig.com and KrispyKreme.com, as well as participating Krispy Kreme shops, grocery, retail, and away-from-home channels throughout the United States.

“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” said Brian P. Kelley, GMCR's President and CEO. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”

With over 800 shops in more than 20 countries, Krispy Kreme is an internationally recognized retail brand. The company serves premium-quality sweet treats, including its signature Original Glazed® doughnut, and a growing selection of roasted coffees and specialty beverages. Soon, the one-of-a-kind Krispy Kremecoffee experience will enter the home like never before, through the convenience, quality, and reach of the Keurig® brewing system.

“GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” said Jim Morgan, Chairman, President and CEO of Krispy Kreme. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”

GMCR's Keurig® brewers for in home and office use innovative brewing and single cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® brewers were the top four bestselling coffee makers during October – November 2013 by dollar sales.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has over 800 retail shops in more than 20 countries around the world.

KKD Forward Looking Statement

This press release contains "forward-looking statements" that do not relate strictly to historical or current facts. These statements often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to the timing of the launch of Krispy Kreme coffee in K-Cup packs or our success in introducing and producing new product offerings. Actual results could differ materially from our present expectations or projections. Our business is subject to numerous risks and uncertainties, including, but not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements. Forward-looking statements speak only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement after the date on which such statement is made.

About Green Mountain Coffee Roasters, Inc. (GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee® products visit: www.keurig.com, www.greenmountaincoffee.com or www.keurig.ca.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.GMCR.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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