Brazilian spirits market dominated by specialty spirits in 2012, accounting for 49% of total market, according to new report

Nevin Barich

LONDON , February 7, 2014 (Business Monitor International) – A report by Canadean Wines & Spirits has revealed that the Brazilian spirits market was dominated by speciality spirits in 2012. The report said that changes in age structure, life stages, personal space and time and individualism are the prominent behavioural trends that influenced spirits consumption in the country. Speciality spirits accounted for 49% of the total Brazilian spirits market, with brandy and whisky accounting for 18% with 15% shares respectively in 2012. Other drinks including vodka and rum contributed 9% and 7% respectively during the period. Above 90% of spirits consumers in Brazil favoured branded products to private-label products.

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