Cinnabon announces opening of its first location in Morocco; second location to be opened within next six-to-seven months
February 5, 2014
– Bakery-Café Snack Leader Expands Into Casablanca
Cinnabon, Inc., maker of World Famous Cinnamon Rolls®, has opened its first location in Morocco at the Anfa Place Shopping Center in Casablanca.
The new bakery, which officially launched Dec. 15, 2013, is under ownership of Marina Group, headed by franchisee, Samer Marina. Marina helped introduce the Cinnabon® brand in Syria for the first time in 2012. Plans call for a second Moroccan location in Casablanca to be opened within the next six to seven months.
"We are thrilled to further expand the Cinnabon footprint in North Africa so we can share our delicious cinnamon rolls with a Moroccan population that is entirely new to our brand and core product," said Mike Shattuck, President of FOCUS Brands International, which handles overseas expansion for Cinnabon. "International consumer demand for Cinnabon products remains high and we're eager to continue partnering with experienced franchisees like Samer Marina and penetrate untapped markets."
The Cinnabon brand has a growing presence in North Africa with 24 locations in Egypt, two in Libya and plans to further develop in Morocco and expand into Tunisia. Overall, there are more than 1,000 Cinnabon locations in 55 countries. Overseas expansion will remain a central growth initiative for the foreseeable future, says Shattuck, and Cinnabon is currently seeking franchisees in North African countries, Korea, Taiwan, Brazil, Spain, France and Germany.
To learn more about franchising opportunities, visit www.cinnabonfranchising.com.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at www.facebook.com/Cinnabon.